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You request a sales position interview, sweat thru it, and yes you happen become one of the lucky chosen. You just fell into the death trap. At first your sales manager appears to be a pleasant understanding guy with 12 to 15 agents under his command. Initially he works on your mind daily. How top of the line your products are. Heck, they almost sell themselves. Rapidly you become mentally wounded, finding your sales manager is not going to provide leads. You are go to dig up your own or dig your grave.. From wonderful, your manager becomes slave driver. Under the law of "all salespeople must do it", you are handcuffed into writing out a list of 100 leads. These are names of friends, relatives and their relatives, neighbors, former work acquaintances, and your fellow church goers. That now becomes the game plan for your revival. This is time tested and sales proven to make sure you receive many sales opportunities by quality prospects. How does your manager call these 100 sales leads. These are names and addresses of people you merely know or know of. Your 100 person lists gets you pity sales from acquaintances from not wanting to see you fail so soon,. Every night before you go to rest, you always see clouds of career death looming overhead. In just a year and a half, 85% of salespeople go through self termination, their career is dead. In the office you notice the seats in the office are occupied by newer agents with new phone directories. Almost like the tei-light zone,you feel spooky eerie feelings being emitted. (Almost like a funeral parlor). It is not just you, it is like a plague sweeping across the helpless new salespeople. The truth stinks of rotting meat. Where did they hide all those leads mentioned in your interveir? Your sales manager barks at you for not getting referrals, and for not talking to enough acquaintances.. You too are provided with a death valley phone directory to start cold calling for leads. The sales manager chastises you for not being able to overcome objections. You start to think your company, agency, and manager want you to sink six feet under. It's plain not right when your sales manager is constantly behind closed doors interviewing for new salespeople. Shouldn't he be working leads with you and his other salespeople?. You observe new agents are dropping quicker than a fly, but the ones that fail, pass on without a memorial service. Fresh bodies keep getting hired. You wonder how each time you come in the office it appears there are bodies missing? Reality sinks in The culprit is leads. No leads produces zero income, no matter how great you can sell. Caught in a mine field, either you must surrender, or borrow $1,000 from a family member. If you want to make money in sales, you have to use your own seed money to survive and prosper. You need leads to sell, not a phone directory for random prospecting. It is actually a very easy formula to set up your lead system. A fair number of leads + decent quality = more sales presentations = more sales income. Pump quality leads into your system by looking up a list broker. He can match up a list of 2,500 possible prospects who might be interest in your products. He can also connect you with a combo large mailer /printer. The person arranging your sales pieces is helpful in the wording of your sales piece to mazimize your response. 2,500 inexpensive postcards are printed with your message. FINALLY GETTING LEADS. Have 1,250 sales pieces mailed now. The other 1,250 are sent out 10 to 12 days latter. Your initial response to your sales piece should produce anywhere from 12 to 20 interest reply leads. These people are eager to talk with you. Just 7 sales interviews should result in 4 quality sales. For you this means a sales income of $2,500.00 in commissions. Quickly pay off $100 on your loan, and invest another $1,000 before the second batch of leads come in. With stubborn determination you plan out how to keep from being buried alive. First you start digging yourself out of the grave. At this point 2 sales miracles will automatically happen. You quickly get more experience leading to a higher rate of appointments. This causes more sales at higher amounts. The devil was your sales manager, agency, and company. They were working against you. If you leave they get all your business and future compensation. YOUR SAVIOR WAS GOOD LEADS
--- Don Yerke is the marketing adviser at Direct Mailing List Brokers. A premier firm in providing carefully refined and selected sales agent name lists and prospective client lists.. The uncommon website with an attitude is located at http://www.direct-marketing-mailing-lists-brokers.com If the next article you read is controversial or takes a stand against sales firm goliaths, Don may have been the author.
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