One of the defining features of cyberspace is the lack of boundaries, so it's not too surprising that some of us net marketers don't know when (read
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1. Give your prospects a f~ree trial of your software product, service, or let them read the first chapter or two of your informational pr (read
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Times
Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subc (read
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Times
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Add (read
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