How Conferencing Systems and New Collaboration Platforms Can Aid Product Liability Reform Groups

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How Conferencing Systems and New Collaboration Platforms Can Aid Product Liability Reform Groups

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How Conferencing Systems and New Collaboration Platforms Can Aid Product Liability Reform Groups

By: Scott Baily

Product liability is the framework of legal decisions and the state laws which impose costs on manufacturers of products whose use might lead to injury to consumers. The objectives of product liability statutes and common law decisions are well intentioned. Originally crafted by state judges in the early to middle of the previous century, product liability was originally intended to promote consumer safety and to balance the interests of individuals against well funded corporations.

Since that time, product liability has become an extremely complex area of the law. Caused by differences between jurisdictions, injured consumers in similar circumstances end up being compensated very differently. As such, neither of the objectives of efficiency or fairness is served by the status quo.

The product liability reform caucus encompasses a wide variety of groups. From business entities to trade associations, there is growing recognition that today's product liability legal regime causes distortions in prices and leads frivolous litigation. It is therefore for this reason that we are now experiencing these activists increase their teamwork through and additional new applications of online systems.

This article discusses some of the most helpful areas in which these activists are applying the new communication and conferencing technologies.

Leverage a free conference calling service

In the last few years, there has been more collaboration between geographically diverse product reform advocacy groups. One underlying reason for this trend has been reduced air travel costs – a trend that may now be sliding back with leaping oil prices.

Another cause is the availability of free conferencing companies. A number of these sorts of systems including Rondee.com operate on the same core idea. They offer you a personal access number and a toll number to call. If all teleconference users dial the same toll number and enter the same PIN code, they are placed into the call.

Launch your own blog

Quite a few product liability advocates are turning to the Internet to spread information and share tactics. Just type the search term blog into any major search engine and you'll see a lot of resources that allow you to rapidly launch your own blogging platform. What formerly might have taken hours to create, and hours more to maintain, can now be achieved in only minutes.

Create an RSS feed for your web site

Product liability centered web sites have reams of educational content about pending lawsuits and citizen initiatives. In many cases, however, interested parties lack the time and energy to frequently visit those web sites for updates. An RSS feed, also known as real simple syndication, is a simple method of pushing new content to the desktop; the benefit of RSS to the user is the aggregation of information from multiple destinations on the Web into one place.

Deploy an automated electronic newsletter solution

It was not that long ago that sending out an email newsletter was time consuming and difficult. This has now changed. On-line systems are making it feasible to use scalable newsletters. These services slash the work load by as much as 65% and in so doing allow product liability reform groups to concentrate on content development as opposed to content delivery.

Develop your online professional network

The most advanced product liability advocacy groups create networks of supporters who believe in their values and mission. While the word networking often gets an unfavorable reputation, the general reality is these networks can provide significant aid to product liability reform advocacy communities. Today in the San Francisco Bay Area, the expectation is that professional people will have at least a basic profile page on such sites.

Use Online Collaboration

Some product liability advocacy groups have far flung leadership teams, and it is difficult to expect in person meetings. Technology is solving this problem by way of desktop sharing. Whether it's sharing a PowerPoint presentation displaying the group's development plan or a spreadsheet showing the performance desktop sharing can be very useful for many product liability groups.
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Scott Bailycontributes to Rondee's system. Baily is a conference calling field expert.

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