Accounting websites are a great chance to promote a practice by attracting and converting prospects. A cool place to start is to create a blog.
Promoting your CPA website through YouTube videos that offer worthwhile ideas can engage web viewers.
We list examples of inbound marketing techniques a la Charlie Sheen that create more impactful CPA websites. Includes some humorous advice even us dewy-eyed people can practice.
For a successful CPA practice, nurturing prospects is vital. It is an imperative part of expanding your business model. Though the main reason is to produce meaningful relationships with leads, there are a lot of other advantages as well.
Google, the most popular search engine on the planet by far, has added a recent instrument called "Google Instant". Google's supremacy is without dispute. No competing search engine comes close to it ...
It's not as simple as you probably presume to create unique content for your accounting Website. Most CPA's do not compose their own copy. Many prefer to purchase website "templates" with copy already...
So you have a CPA website, but what do you do to get more potential clients to view your site? The logical next step would be to optimize your keywords.
If you have begun to sell your website alread...
Your accounting website is very much a visual medium.
If you have ever used Adobe Photoshop this image editor is likely one of the closest in functionality to it.
Perhaps you need some changes to ...
Occasionally cover letters come across as an afterthought when, in fact, they're undeniably the most imperative parts of your application operation. As a rule your résumé gets the most attention, but ...
There is a big cloud coming. That much is certain about "cloud computing," a hot topic of late. The questions accountants everywhere are asking are:
What is "the Cloud"?
How quickly can accountants ...
I'm not going to make a habit of doing book reviews, but now and then I do discover a read worthy of sharing. "Rework" is a mold breaking business work penned by the founders of 37signals.com.
If y...
If you have had a website for a while but you've not been habitually improving it you may want to give it an honest look. A simple website just won't cut it anymore. Websites aren't an exciting new te...
I've been doing CPA and accounting website design for a lot of years, and often I'm discovering new clients have an entirely avoidable quandary. We get a website designed and prepared for them in less...
I know I ususally write primarilly about accounting website design, but just this once I'm stepping out of my comfort zone. It's important to remind myself every so often that marketing is an all-incl...