iPhone apps are taking the centre stage as one of the best ways of promoting events. From US Open to FIFA world cup to Volvo Ocean race, there is an iPhone app for each tournament to keep up with the updates of the event.

Developing a custom event based iPhone app is a sure way to communicate about the event as well as the brand for companies that sponsor or organize events. Maxxis deals in tyres and is a prominent organizer of racing events. For such companies, an event based iPhone app is a perfect branding strategy.

1. Event notifications: Leverage Apple Push Notification Service. Say, you are designing an app for a Global summit in Tokyo. Your app should allow push notifications for the main events, timings and speakers for the seminar and the topic of discussion at the conferences. For tournament events say, US Open, notifications of opening ceremony and the matches played is sure to make your app a must-download for tennis enthusiasts. Your app users should also be able to set reminders for the events of their choosing.

2. Share with social media friends: Almost every app today has the option of sharing with friends on Twitter, FaceBook and other social networking sites. Your event based iPhone app is incomplete without its users being able to connect with their social media friends. This will also promote your app and increase the chance of getting more downloads.

3. Personalize newsearch: On your app, users should be able to filter their news search. Say, you have developed an app for the cricket world cup tournament. Those users who are interested in receiving updates about the Australian team should be able to personalize their search for the latest updates.

Apart from these, your app should pass the basic functionality test of working glitch free on the device and load quickly. Adding some supporting content about the event can make using the app more interesting. Say, you are developing an event based iPhone app for Olympics 2012. Add a section that talks about how Olympics started, what new games have been added to it and other such information. Easy to browse picture and video gallery can be a useful add on.

OpenXcell Technolabs specializes in event based iPhone app development. To know more about the company and the event based iPhone app developed by it visit, http://www.openxcell.com.