Knowhow-Now Article

Gastronomic joys abound in this multi-cultural city. Surrounded by the Black Country, and the seemingly never-ending list of attractions, Birmingham is well- known for its culinary delights with over 200 dining venues on offer. The week-long food festival runs for a week and is participating in the ‘Visit England 2012’ campaign by way of offering visitors some very tempting restaurant deals.

A huge variety of ingredients are used over this period and master-classes, usually hosted by top chefs, will demonstrate how to add a little spice to your life. The festival begins in the city business district of Colmore and spreads itself out over 24 food and drink venues; some of which are Michelin-star establishments. Known as “The City of 1000 Tastes”, experience Birmingham at ground level. Book a 90 minute walk on a trail with a difference. Get to know where your favourite food brands started off and explore exotic restaurants in the Chinese Quarter and the Balti Triangle. The tour will include the Chilli Festival in Brindleyplace. This Square is the gathering place for a few events including the ‘Love Food Hate Waste’ drive. Challenge yourselves to concoct a mouth-watering dish from ‘left-overs’ in your fridge and food that you may have previously disposed of. You will learn how to save up to £ 50 a month by maximising the contents of your food cupboard. The Birmingham City Council is sponsoring this worthy show.

Consider getting yourself a ‘Gastrocard’. For an annual subscription of just £ 30, dining out may never be the same again. Selected independent restaurants are promoted and a lovely array of discounts and special offers abound, such as having a free bottle of wine with your meal. Use it to tickle your taste buds with an Italian feast at ‘Cusina Rustica’ on the 20th July. Not only will you satisfy your appetite but your business will ensure charities across the Midlands are supported during this special occasion. Several places to eat in Birmingham participate in the ‘Gastrocard’ scheme and one just has to check the website for current offers. French fare, vegetarian meals, Asian cuisine and good old fish and chips are just a few of the tantalising items on the menu.

David Colcombe, Glynn Purnell, Richard Turner and Aktar Islam, all members of the Birmingham Chefs Alliance, have added their support to ensure a successful event. Esteemed newspapers such as The New York Times proclaimed Birmingham as contender no 19 in the running for their list of ‘2012 destinations’. The 70 000 visitors that turned up for last year’s show can’t be wrong.

Bruce Giles writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.

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