Knowhow-Now Article

Car lot banners are good to use to advertise buy here pay here car lots. These used car lots are generally operated within a network of dealers participating in the buy here pay here car program with dealers located through out the US and Canada. The program is intended to be utilized by first time buyers, young buyers, buyers with various problems with their credit, or buyers that have no credit. So if this is the type of used car lot you are operating then you certainly can use car lot banners to your advantage.


Selecting the Best Car Lot banners for This Kind of Advertising:


Since buy here pay here lots means literally that the buyer ‘buys here’ and most likely ‘pays here’ directly at the car dealer’s lot you would want this to be known to prospective customers. Since this financing program is nicknamed BHPH the car lot banners could advertise ‘BHPH’ on one of the banners. If you are directing all of your advertising toward this type of buyer you can easily choose sayings to put on some very large print banners. These large car lot banners could shout in black and white ‘No Credit Refused’ or ‘No Buyer Turned Down’ so that anyone driving buy would realize they may be able to purchase a used car from you. These can be simple stock banners which are also cheap to purchase especially if you buy them in bulk. So that is really cheap advertising.


Why Use Large Format Banners to Advertise:


If you are marketing a used car lot that does not turn down buyers based on no credit these same buyers generally will not be reading a newspaper so you would be wasting your money advertising in a newspaper or any other printed paper trade vehicle. But if your car lot is strung with very large format vinyl banners that simply say what you are willing to do to sell a car then people who walk or come by on public transportation will notice these signs. They will remember them if you have enough of them hanging around on strategic locations so when they finally think they can afford to buy a car on credit from you they will remember your banners and will come to your car lot. You can also mix in some car lot banners as billboard banners and really up your advertising campaign.

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Viktoria
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