If you've never visited Birmingham before, this Midlands city offers a wealth of opportunities for day trips, weekend breaks and longer visits, whether you're interested in shopping, sightseeing or cultural excursions.

Birmingham's shopping centres are among the finest in the UK, and even if you're not planning on buying anything, you can admire the famous architecture of iconic locations such as the Bull Ring. Stepping outside the main shopping complex of the Bull Ring, you can enjoy a very different shopping experience at the city's charming Rag Market, where you can bag bargain cosmetics, clothing and other products in an old-style market environment.

If you're looking for more expensive, luxury purchases, consider heading to the MailBox, where you'll find many well-known boutiques and designer outlets, or visiting Birmingham's Jewellery Quarter to browse the wares of more than 400 suppliers. Even if you don't visit for the jewellery, this area is one of the most historically intriguing in the city, home to many of its listed buildings as well as an award winning museum.

Birmingham's industrial heritage continues to account for many of its visitors, who are eager to see what's left behind from those times. If you're visiting for the history, consider a trip to the excellent Birmingham Museum & Art Gallery a must. It can provide a comprehensive introduction to historic Birmingham before you move on to key heritage sites such as the Barber Institute and Aston Hall. You can also soak up the city's history when staying at heritage hotels in Birmingham city centre, near to the key attractions.

That's not to say that all of Birmingham's achievements lie in the past however, and more recently developed areas such as Brindleyplace offer tranquil respite from the bustling city, whether you prefer to walk along the banks of the canal or to take a leisurely cruise. You'll find plenty of traditional pubs and restaurants along the route, allowing you to recharge after a long day out before heading out to discover Birmingham's nocturnal attractions.

If you're a theatre lover, there's bound to be something that appeals at Birmingham's numerous theatres such as the Hippodrome, while night owls may prefer to get involved in the city's vibrant night life at Birmingham club venues. Last but certainly not least, Birmingham's sporting heritage shouldn't be overlooked either, and you'll have the chance to visit the home grounds of several prominent local football clubs during your Birmingham visit - namely Aston Villa, Birmingham City and the nearby West Bromwich Albion.

Sean Burke writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.