You know, it may not be fair that society and advertises perpetuate an unreasonable ideal for what people should look like. Nobody's perfect. On the other hand, there is also a point when it's a good idea to lose weight. There's nothing wrong with wanting to be healthy, or to look your best. Losing weight isn't always easy, but what follows will make it much, much easier. Nothing complicated, just stuff that actually works.

Building muscle burns calories even when you're at rest. Wait! While that may be true, the calorie-burning effect of extra muscle tends to be exaggerated. The one thing that is not in dispute is that muscle does burn more calories, pound for pound, than fat does. The only question is how much, but in the battle of the bulging waistline we'll use every trick in the book.

Write a plan to lose weight. Even if you're writing down somebody else's plan. The sheer act of writing it down increases the odds of your success. What foods will you be adding or reducing? What new habits will you encourage? What about exercise? There are no right or wrong answers, you know yourself better than anybody, so only you can make the best plan for you. The more specific your plan, the better.

Tip: Keeping track of your caloric intake each meal and day is a good idea. Cut out fatty foods where you can.

Be ready for the inevitable roadblocks and setbacks. Yeah, I'm human, too. There will be times when you veer from your plan. It may be a moment of weakness, or it could be due to an unforeseen circumstance. The trick is to not let it get to you. All too often we make one slip and use that as an excuse for letting our plan slide for the day. Don't let that happen. Forgive and forget and get back to your plan.

Make the better choice. This ranks right up there as an easy way to lose weight. For example, let's say you are buying a bag of potato chips (yes, you can eat chips), compare it to another bag and see which has the fewest calories. Or, even better, compare the chips to another snack food, or something from the produce department. You always have a choice. How much weight loss you experience will correspond directly to how good your exercise and food choices are.

Tip: If you need to lose weight focus on cardio. Cardio exercises keep your heart rate elevated, which in turn burns fat more quickly.

Perhaps you noticed that we actually said you can eat potato chips earlier. Yes! Chips. It's silly to think you will really be able to swear off the foods you truly love for the rest of your life (barring serious health reasons for doing so). So, instead of fighting it, you're going to control it. How? By eating smaller portions of the foods that do the most damage to your waistline.

None of the things we just covered are complicated. Start incorporating them into your daily routine now. The best part is that you can keep eating all of the foods you love if you're willing to build a little extra muscle, have a plan, be prepared, make better choices and keep portions in check.