One of the best ways to increase your search engine optimization success is backlinks.

What are backlinks?

When you create a link that is external to your Website which points to your Website you have created a backlink. Common methods for creating backlinks to your Website include:

• Writing article content and posting on blogs, article directories, RSS feeds and other places that are setup to promote your content.

• Promoting your content through other multimedia platforms like videos and podcasts.

• Exchanging links with niche related Websites that are wanting to communicate the same type of message as you are. Reciprocal links, link farms and link directories are largely not recommended compared to 3-way links. A 3-way link is where site A links to site B who then links to site C while site C links back to site A.

These are just some of the ways to build your online identity through a backlink campaign.

Even in the creation of backlinks, they are not all created equal. Simply put, a backlink needs to push hard on your targeted keyword phrase in the following ways.

Here is how the process works

*** Including In URL’s ***

The best plan is to put your targeted keyword in the domain of your Website though this is not always possible. In such cases, if you can have it appear in the link itself you will be well on your way to creating a high powered backlink.

Let’s see how that works using the keyword phrase SEO Destination.

GOOD: MyDomain.com/MyFolder/MyFile.htm (Note: this is good because it is at least a link pointing to you.).

ENHANCED: MyDomain.com/SEOdestinationFolder/SEOdestinationFile.htm

BEST: SEOdestination.com/SEOdestinationFolder/SEOdestinationFile.htm

*** Keyword Wrapping ***

You can further increase your results by carefully choosing exactly what you are wrapping. While you might want to wrap words like “click here” they will be of no value to you in most cases.

To show this in process I have written an extremely bad A HREF tag so that you can see the inner working information.

GOOD: A HREF>Click Here

ENHANCED: A HREF>SEO brackets to be complete.

In conclusion a highly optimized backlink put all together would look similar to the following only with your selected keyword phrase focused upon.

A HREF=”SEOdestination.com/SEOdestinationFolder/SEOdestinationFile.htm“ title=”SEO Destination”>SEO Destination I hope the above information on backlinks has been helpful for you. If you would like to know how to optimize your on-page Website links for search engine optimization I’ve put together a free eBook for you to have courtesy of SEO Destination which reviews even more details about generating power packed links your Website marketing can grow from.