It is true that it is possible to make money online. Most advertisements and websites promoting products, services or training mislead. When they promise people that they can make money online overnight they are guilty, at the least, of exaggeration. The difficulty with the internet in this regard is that it is a favorite medium of many scammers, blow-hards and fly by nights. People who lie, and often twist facts to take advantage of unsuspecting and naïve online business newbies. The Internet is so open to abuse is because dishonest operators can work in it without showing who they are. Some dishonest marketers abuse the anonymity that the Internet provides for a quick buck.
In reality, doing business on the Web differs very little from how business is in the ‘real’ world. If you are going to make money online you will require all of the skills that successful entrepreneurs have always used. We still need hard work, self discipline and patience. Real success with Internet marketing takes time, a lot of effort and, as always, determination and a strong will to succeed.
To be successful at making money online it is best to stay away from the self styled ‘gurus’ who peddle hype-filled products made of broken dreams.
Often products offered by such people contain bad information that can even harm your online business. There are Internet marketers who teach techniques that are unethical. Sometimes what they train is borderline illegal. Using these methods is dangerous because they can get you banned from some search engines and other useful sites.
There are a lot of marketers who sell only fluff. products so overloaded with useless information so you get overwhelmed in jargon just from reading their guides and reports. Junk products can result in analysis paralysis; the state of being not able to act because you have too much information to process.
When it comes to making money online there are a few simple, easy to understand guidelines. Techniques devised and refined over time by many successful marketers.
The first thing you need to have is a good product, either your own or by another merchant. Next you must have a defined niche in the market that you want to sell your product. Then you must present that product or service to market efficiently and cost effectively.
After all this you need an effective sales processor; (payment system and record keeping) and an good delivery system.
When you have the basics in hand you do not need any more hype to succeed and make money online.
For a good guide to the fundamentals of marketing your business online take a look at One Week Marketing. This training course gives you a solid grounding in reliable business methods that will, when followed, enable success.