The British take on MTV's popular Pimp My Ride format was met with suspicion from some viewers prior to its release. Some felt it to be an unnecessary import, as the US version of the show was already so successful. However, its distinctive British flair, the presence of classic UK and European cars and DJ Tim Westwood's ability to inspire enthusiasm and irritation equally among show participants, meant it wasn't long before the show developed a loyal following distinct from its American progenitor.
Some of the best remembered moments from the series feature classic British cars (or should that be 'rides?') receiving makeovers, such as the 1961 Morris Minor in the debut episode, which was modernised with a photography studio and other contemporary interior features to suit its owners personality and hobbies.
Other instalments are more memorable for the personalities involved, including cameos from a number of celebrity guests such as Big Brother presenter Davina McCall and Happy Mondays star Bez in the final episode of the first series. Bez's black cab was revamped with an astonishing eight amplifiers, 20 speakers, 14 ceiling-mounted DVD screens, a 42-inch plasma TV, a front-mounted DJ console and laser and smoke machines to create the ultimate in-car entertainment experience.
Iconic brands such as the Lamborghini and Cadillac have provided inspiration to the team on several occasions, whether it's upgrading a dowdy 1989 VW Golf with red leather seats and upwards-opening doors or adding fins for a chic retro look. Some of the vehicles featured have been particularly memorable even before their transformations, such as the 1983 Ford Granada Cardinal hearse owned by a serious rock fan that was pimped with a PA system and huge DVD screen, among other features.
Sport fans have also stretched their vehicles' abilities to the limits by incorporating extendable skate ramps and grind rails into trailers, as was the case with a 1987 Fiat Panda. Then there was the even more elaborate electronic basketball scoreboard, which was installed in a 1986 Capri to allow its video game loving owner to keep track of his gaming activities. It also included a revolving storage system to keep his real sports equipment safe.
With all the excitement a car owner can have about modifying their ride, they can neglect small details such as minor windscreen damage – which if left untouched could result in a full windscreen replacement. Though the show likes to do things a bit over-the-top, the essentials must also be taken care of in order for the additional modifications to truly make sense.
Jesse Wallace writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.
