If you've taken on the responsibilities of a business blog, it's likely that you periodically struggle with content. Use the suggestions below for incorporating a day-to-day focus on customer needs that can help you generate quality content for your blog.
Tips designed to make daily functioning easier can easily become a must-read for individuals. Consider what needs your blog can address that are connected to your business. Shifting your focus to the uses of your product and service and how they improve everyday life can maximize the marketing potential you achieve from your blog.
Tip: There are many companies available as consultants that are willing to run your Twitter account for you. There is great variability between services, but the core features offered by most include automatically following people who follow you and designating a time period for un-following anyone who fails to follow you back.
Remember that everyday advice does not mean advice every day. One of the problems you face may be that you simply don't have that much to say so that generating a blog post is becoming tedious and irrelevant in which case you might decide to post less frequently while maintaining a focus on providing good advice that can be used by your readers every day.
Tip: Always post and return messages and comments on your Facebook page. Pay attention to your followers and answer questions they ask about your business in their comments.
Even if you decide not to post to your blog each day, you should establish a schedule for when you'll post so that your readers can have their expectations met that if they go to your blog site they'll see new material on a particular day.
Tip: Be careful if you are considering using a marketing company for social media. It is not uncommon for these agencies to use unscrupulous and unfair business practices to cheat business owners of their money.
Become a resource, not just a list. While many blogs refer you to different sites that discuss some aspect of their subject matter in detail through a link or a mention, your blog post can summarize what your readers can expect if they go to that other site. You should always include what experience your readers can expect from the other site whether they'll have to wade through a lot of material that's irrelevant to what you're talking about or where the material can be located on the site you mention.
Tip: You will need to know how to navigate each social website to properly use social media marketing. For instance, it is possible to click on the postage time of a tweet, and that isolates the tweet to form an individual permalink.
If there are less common uses for your product or service from which you believe you can generate revenue, highlight them in your blog. For instance, the makers of duct tape expanded the things people can use duct tape for including the creation of clothing and other items.
Tip: Share other blogs and websites with your followers on Twitter. You can use your Twitter page to automatically re-tweet content posted by other users or bloggers.
Social media marketing through your blog can be used to generate community among your customers by encouraging comments and feedback by asking questions or requesting opinions that can enrich the experience of reading your content. A community is a great way to keep people coming back to your site and to keep people thinking about your business.
Tip: To entice targeted visitors to looking at your site, try using YouTube for social media marketing. Visitors will see your videos and have a better idea about what your business is all about.
Encourage comments that are on topic by responding to them and perhaps incorporating them in your main text. The same way you want to know that people are reading your content, on social media it's important that you let readers know that you're reading their contributions. While some comments can be responded to with a reply, you can highlight a particular contributor's remarks by incorporating it into the body of your blog post.
Tip: Social media networks can be a powerful way to help with company branding. Build your social media pages and backgrounds utilizing your company's logos and symbols.
Consider providing everyday advice that can be helpful to your blog readers to gain new customers for your business. Use the suggestions above for thinking about everyday advice that will help maximize the popularity and effectiveness of your business blog as a social media marketing tool.
If there are less common uses for your product or service from which you believe you can generate revenue, highlight them in your blog.