Six Tips For Writing Stellar Affiliate Copy
When it comes to different work-from-home systems you can try, perhaps none out there are as potentially successful as affiliate marketing. Because you're selling someone else's product, you only have to focus on the marketing aspect of the business, rather than the production and brand-building. Even still, it can be difficult unless you know some great tricks of the trade.
Writing copy is important, but writing an actual story is not. In other words, you should aim for short, succinct sentences rather than longer, broken up sentences. You want to grab a reader's attention. You want to say what you need to say and make it quick. The longer the sentence is, the more likely you are to lose their attention. It takes brain power to comprehend commas and semicolons and other forms of punctuation. So keeping it short is the way to go.
There's an old adage that writers live by, and it states that you should never write what you don't know about. There are exceptions to this rule, but you won't find them hiding within the field of affiliate marketing. If you want to write compelling, selling copy, you need to know about the product. It's as simple as that.
Headlines and titles are what initially grab the attentions of readers. So the idea here is to put the biggest benefit into the headline so that the reader is actually drawn in by the benefit. The rest is literally in the details. Look at it this way. If you cannot draw a reader in, they're not going to become a reader at all! The headline will lure them in.
Every product on the market has positives and negatives. This is something that every affiliate marketer knows about, but it's also something that regular customers have no clue about unless you tell them. In other words, you should lay out all of the positives of a product, avoiding the negatives, and what they'll end up reading is a glowing review of the product.
It's hard to sell a product to someone who doesn't want the product. In fact, you shouldn't even really try. This is why niche marketing plays such a large role in affiliate sales. You want to market directly to your niche. You cannot waste your time trying to convince nonbelievers of the effectiveness of your product. Write your copy as if you're writing it for an audience already interested in purchasing the product.
At some point, your copy needs to pitch the product in order to entice sales. However, this is something that needs to be done subtly throughout the copy and then a little more blatantly at the end. You do not need to sell the product with every sentence. Just write normally, positively, and honestly, then you can add a call to action later.
Writing compelling copy is a tried and true way to entice affiliate sales. If you can do this correctly, you can make a nice living playing in the affiliate marketing pool. Use the tips above to help guide you through the process.
