Everyone knows that providing useful and relevant content is key to developing your site and targeting those customers. Successful website design must include the best content in your niche, and this is just the way it goes. Part of that content is going to come in the form of images on your site. Consider the following helpful advice concerning utilizing images on your site correctly in regards to website design.
What formats are you using for your images? While you may not be able to keep them all in the same format, maybe you will. This will depend on your site specifically and what images you need. However, they definitely must be able to be viewed by the public. This doesn't mean that you need to make sure the person with a new laptop and a great Internet connection can view your images. This means that you need to make your images available to as many people as possible. This should be enough to keep you on your toes when selecting image size, resolution, format, and more.
When selecting images to use for content, you must be sure that you're not overdoing it and using them in the right places. This will take necessary discretion, and you don't want to be using images when you should be using text. Make sure you are using text and keywords where needed. If you do use images, you can also use descriptions, tags, and more with keywords for your images. However, this isn't just about the search engines remember. This is about your design and your site looking professional.
You want to use images that are innovative and new. You don't want to just grab stock images all the time to get your point across. First of all, these stock images will be available on other sites that might not be within your business niche. Therefore, this might hurt your identity on the web with the search engines. Also, you will find that stock images are more like filler for your site and not important to getting the attention of the customers.
Make sure that you're always looking at your image links. You don't want broken image links on your site as this will cut into your visibility and professionalism. You want to check on these regularly, and this gets harder as your site grows.
Always make sure you really plan out your logo. Don't go cheap as this is the image that represents your business everywhere. Different businesses call for different types of logos, but it's also up to your individual perspective and what you think the targeted customer base wants to see.
Now that you know a little more about using images to help your site design, you should feel better about getting started. Use the information you've learned, and make sure that images are being used on your site to your advantage. Using images the right way can help you realize increased targeted customer traffic and increased profits.