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Using search engine optimisation in your social media marketing campaign can augment your online sales by means of higher traffic and conversion rate.

Google AdWords has emerged into a large scale search engine optimisation keyword tool and is used by many businesses to invite traffic to their business.

While SEO has its own significance and relevance in online marketing, pay per click services are a viable option when you need quick results and instant exposure with little investment.

Pay per click is an effective marketing concept that generates sales by using keywords aimed at a particular group of consumers.

Credible research indicates that many search engine users do not go past first results page.

Merging the search engine optimisation and pay per click strategies can bring great results for businesses and help them maximise the ROI.

In order to maximise your return on investment in the pay per click advertising, you must consider the following factors- using negative keywords, geo-targeting, have a catchy ad, using long-tail keywords and run multiple ad copies.

Search engine marketing is a complex process that is necessary to help in popularising your business on the Internet. It comprises of search engine optimisation and pay per click advertising. T

Google AdWords is a powerful online marketing tool that can help your website get sales leads and market intelligence conveniently and in a cost-efficient manner.

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