The Internet continues to grow in importance and popularity as more and more business companies utilize its influence to support their marketing objectives. Nowadays, the Internet is considered the best place to start a new business, advertise, sell products, and achieve overall financial success. Perhaps you’ve already heard about Google AdSense, AdWords, and other Google-related advertising programs but know nothing about them. Or maybe you already have an idea but could not understand it fully. If you’re new to all these concepts, having a short background on Google AdSense, AdWords, and other related terms will help you jumpstart your business and generate money on the fly.
Google AdSense, AdWords – two words that make many starting entrepreneurs scratch their heads. Let’s just say that both of these advertising programs are related in that AdWords is the flip side of AdSense and vice versa. It really sounds complicated, but the bottom line is, these marketing tools can generate earnings for your business.
Google AdSense is an advertising program that Web publishers or website owners can use to monetize their sites by displaying targeted Google ads on their webpages. However, before a website owner can display ads (from other businesses) and earn income for their web page, Google must first approve the website. AdSense is “contextual advertising”, meaning that AdSense advertisements are related to the content of the pages on which those ads are shown. For example, if your website is about detox diet, don’t expect to see dog food ads on your site and be paid for it.
Also, AdSense allows you to earn money by providing Google search to your site visitors. AdSense ads can give extra value to your website by directing users to other online resources which are related to the topic of your site. This means that it’s possible for them to surf away from your page sooner or later. But, if you have a very good website (which is really important if you wish to boost your site’s traffic over time), chances are users will revisit your site in the future. The thing is that users not only get what they’re searching for, but you get website traffic; and because you’re using Google AdSense to help those users find what they need, you’re also generating extra money in the process.
Google AdSense is just the other half of the advertising combo that Google has created. The other half is known as Google AdWords, a “pay-per-click advertising” that allows businesses to create ads and display them to their target audience based on keywords that are related to their content. In Google AdWords, business owners and marketers create short ads that are closely related to the searched keyword/s, and then allow the short ads to be shown on the target audience’s websites. The marketer agrees to pay a certain amount (called “bid”) each time a visitor clicks on the ad; hence, the term “pay-per-click”. So, if you’re a pet store owner who wants to place ads on other people’s websites, don’t expect your ads to be displayed on a detox diet webpage.
Now, the million dollar question is, how does Google determine where the ads go? Basically, Google makes use of a search algorithm to identify what ads are best suited for your site (AdSense), and what sites are best suited for your ads (AdWords). The best strategy to ensure that the ads are highly relevant to your content is to have well-written, keyword-rich, well-built content.
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To put things in simpler perspective, let’s use an analogy. In AdSense, you are the “publisher” and you are paid for displaying other people’s ads. In AdWords, you are the “advertiser”, and you pay Google for displaying your short ads on other websites.
Now that you have a better understanding of Google AdSense, AdWords, contextual advertising, pay-per-click advertising, and other terminologies, you can see why having a well-built, relevant website is very important. If your website has very little significance to online users, neither Google AdSense nor AdWords can give you large earnings and opportunities. These tools can only do so much. What’s most important is to give the audience a relevant website that they’ll keep visiting in the future.