Heard the terms 'Google AdWords' and 'AdWords Coupon' but not sure what they’re all about? Google AdWords is Google’s advertising program developed to help businesses generate online exposure via Google’s search engine itself or its affiliated sites. AdWords allows entrepreneurs (especially the small ones) to create simple yet very effective ads and display them to their target audience through what is called keyword-based advertising.
It’s very easy to spot Google AdWords on the Web. Any time you take a look at Google search results, you will notice a list of advertisements, in light pink background, just below the search field. These are good examples of Google AdWords advertisements. You will also encounter similar advertisements on several other websites, which you will see scattered all over the page.
If you’re new to the whole concept of Google AdWords, you need to understand the most commonly used terminologies in AdWords such as Cost-per-click (CPC), Quality Score, Minimum Bid, and Clickthrough Rate (CTR).
* Google AdWords makes use of the Cost-per-click pricing model, wherein you are only charged if someone clicks your ad. You won't incur any charges if your advertisement is displayed for a search query and people don't click it.
* Quality Score is used for measuring the quality of your keyword and ad, as well as determining your 'minimum bid'. Your keyword's Clickthrough rate (CTR), ad relevance, and historical keyword performance are the most crucial factors that determine your Quality Score. The higher your Quality Score is, the lower your minimum bid will be and the lower will be the price you'll pay per click.
* Minimum Bid is simply the amount assigned to a given keyword in your AdWords account based on its Quality Score. The Minimum Bid refers to the least amount you can pay per click in order for your keywords to display ads.
* Clickthrough rate (CTR) is a metric that helps you identify how your ads are performing. The more relevant your advertisements are, the more users will click on them, resulting in a higher CTR.
The cost of your Google AdWords really depends on how much you’re willing to spend on your campaign. To get started, you have to allot a daily maximum budget and then specify a maximum cost-per-click (CPC) to each of the searched term or keyword that you want your ad to be displayed. You are in total control of your marketing as you can stop your campaign anytime, resume anytime, change your daily budget, adjust your CPC, and so on. The minimum CPC at present is $0.01 but it is a smart strategy to experiment with higher amounts to see where your advertisement falls in ranking. Remember, the higher your bid for a specific keyword, the higher your advertisement will rank up the page when this keyword is searched. It has been proven that more than 80% of Internet users don't actually bother going to page 2 of web results, so investing more on Google AdWords can actually pay off.
So after you’ve learned about the whole Google AdWords system, you now want to advertise using AdWords. But, what if you’re scared to spend your hard-earned money on pay-per-click advertising that does not guarantee positive results? What if you invest and get nothing in return? If you now consider opening an AdWords account with Google but do not want to spend anything initially, worry not because Google now offers promotional AdWords coupon codes to those who are interested to try their advertising tool.
To avail of the promo, first you have to sign up with Google AdWords. After creating your Google AdWords account, you will receive an automated message saying that you will be given an AdWords coupon worth $75 or $100 in free advertising. To claim your $75 or $100 worth of AdWords coupon, simply go to https://google-engage.appspot.com/. Then, select your country and fill up all the information required. After getting the AdWords coupon code, you need to activate your account by following the link and instructions in the E-mail sent to you by Google AdWords. Sign in to your account and answer the Billing Preferences section under the My Account tab. Key in your AdWords coupon code into the Promotional code field, then click Save and Activate.
Google AdWords is a great tool for creating more exposure for your business. There is no lock-in contract, which means that you can pause your Google AdWords campaign at any time. Google AdWords is one of the fastest ways to bring traffic to your website and frequently works better than the traditional methods of advertising since your prospective customer is already in front of the computer and ready to buy. Are you ready to give Google AdWords a try? Make sure to get your Google AdWords Coupon for a free start with AdWords today.