Writing articles can be a bit of an art form. Get it right and articles can establish yourself as an expert in your niche and show people that they should listen to what you have to say (and of course buy your products or those which you are recommending). To do this however, you need an effective writing style, good grammar and substantial content. Here are some top article writing tips:
1.) Make sure you have good content.
An article is only as good as the information contained within it, no matter how perfect the grammar and punctuation is. Start with a strong opening paragraph which grabs the readers attention. It will help if you have a personal experience regarding the product or topic that you are writing about, but of course you must not solely depend on your own opinions and knowledge. Research well so that you’ll come up with substantial content-driven articles. Be sure that the reader will get new information after reading your article - or at least, give them a new perspective of viewing things.
2.) Ensure that your article is easy to read.
People have limited attention spans and thus a mass of text will only serve to put off the reader from actually reading your article. Keep your paragraphs short, make good use of headings and ensure your article has a logical flow – ie. start by explaining why the information in your article is important to the reader, give them a little background information, then get into the ‘meat’ of your article and finally draw a conclusion.
3.) Proofread your article carefully.
I am always amazed by the number of articles I see which contain numerous spelling mistakes and grammatical errors. This makes you look like an amateur! Take the time to check your article carefully before you publish it. Could a friend or colleague also check it over? I’m not saying your articles have to be perfect but do at least make the effort to ensure a decent standard.
Finally, use your word processor’s spelling and grammar check. Remember however that this is no substitute for giving your article a good read yourself – these tools certainly don’t pick up everything and mistakes can slip through.