Since its development, the influence of the Internet showed no signs of reducing. In fact, today, people rely more on the Internet for music, games, books, movies, shopping, banking, communication, etc. more than ever before. People all over the world are becoming more and more dependent on the Internet that it seems like life can no longer move forward without it. Businessmen and marketers feel this, because they’re the ones who benefit so much from utilizing the Internet as a marketing tool.
A business that is just starting out will definitely need a successful online campaign to gain exposure and make the business known to people. The world is truly big, and a new entrepreneur’s mission is'to exist' and be a part of it. Thankfully, the Internet, specifically Google, offers optimal solutions to help businesses expand the reach of their marketing efforts and become a significant part of the big world.
Google is undisputedly the number one search engine in the world. As a search engine, it collects and organizes a large amount of information from the Internet, then makes this information accessible to online searchers around the world. When a person enters a keyword or search query into the search field, Google returns a wide range of search results relevant to their query, along with 'Google AdWords' that are highly targeted to the searched topic. Google AdWords are like diamonds to businesses, because it gives them all the exposure that they need to thrive and flourish. There are many reasons why most business and marketing experts now generally recommend new entrepreneurs to learn about Google Adwords. Here is a more detailed illustration on how a business can find leverage and boost their online presence via Google AdWords.
When a person visits Google and keys in a query - say, 'best anti-aging creams' - Google shows numerous relevant search results, such as links to articles containing tips on how to use anti-aging facial creams, or websites dedicated to beauty conscious women. Google likewise displays AdWords that link to online businesses selling anti-aging eye creams, age-defying lotions, or other products and services related to the searched topic.
Now, imagine that you own a skincare store offering a large assortment of anti-aging products. You could sign up for a Google AdWords account and create online advertisements for anti-aging products in your inventory. For every ad, you might select keywords such as 'anti-aging eye creams for men' or 'anti-aging moisturizers for women'. Once you activate your account, your online ads would be eligible for display on webpages. Google AdWords system would constantly try to find search queries related to the keywords you've chosen, then post your ads to highly targeted audiences. In short, you'd be advertising your beauty products directly to an audience that is already looking for you. Their location and language targeting feature is probably the best thing about Google AdWords. It allows you to tailor your advertisements and promotional campaigns to boost your appeal to a certain group of consumers. If you use AdWords’ targeting feature, your ads will reach your target online users at the exact moment when they are looking for a product like yours. Hence, Google AdWords lets you save time, money, and effort because you need not spend your resources on people who are not likely to purchase from you.
Google AdWords offers various kinds of ad formats that you can choose from. The most common formats are text ads and image ads. Other available formats include video ads, mobile ads, and local business ads. Yet another great thing about Google AdWords is its pay-per-click feature, in which you’re only billed if someone clicks your ad and not when your ad is displayed. Also, Google AdWords features a metric that shows if your ads are performing well or not. This feature called Clickthrough Rate (CTR) gives you a snapshot of the effectiveness of your ads. Google calculates your CTR by dividing the number of clicks by the number of impressions then multiplying the result by 100.
Learning about Google AdWords is almost a 'must' in this digital age when billions of people are turning to the Internet for their needs. With traditional advertising, ads are simply broadcasted. Google AdWords ads, on the other hand, are targeted to people’s specific needs and interests.
Choosing how much you will invest in this advertising program by Google is up to you. One thing is for sure though, every bit of well targeted investment you put into this type of marketing tool is generally worth it.