Knowhow-Now Article

Calendars are an essential marketing tool for any business or organization. Companies that use calendar printing as a means for procuring new customers have resounding results. This brief article explains exactly why printing promotional calendars for your business or organization should be an integral part of your marketing campaign.


The ultimate reason for using promotional items in a marketing campaign is visibility. This makes calendar printing a perfect option for any business to consider. Calendar printing as a means of promotion is not just for big business anymore. For instance, organizations can use photo calendars for their own promotions or fundraisers.


Calendar printing is part of the 18 billion dollar specialty printing industry, also referred to as the ad or marketing specialty industry. The reasons for this seem perfectly clear; promotional calendar printing nets a reasonable return on investment.


The Advertising Specialty Institute (ASI) published results of a study showing that 76% of consumers receiving a calendar proceeded to display it prominently. It is estimated one single promotional calendar receives about 250 ‘looks’ each month. This visibility results in nearly 3000 views each year. This prominence far surpasses many other promotional ideas and is undoubtedly an excellent return on a company’s marketing dollars. This means that it costs a company a fraction of a cent to produce these impressions all year long.


There are several format options to choose from when creating a promotional calendar. A desk calendar, for instance, generally has a pop up stand or some prop to allow it to stand on a desk or other furniture. With a desk calendar, the personalized company information is usually printed on the backing and the printed calendar pages tear off. This type of calendar format is also used for photo frame calendars and other novelty items.


Desk pad calendars are commonly referred to as blotters. They generally lay flat on a desk and have a page to remove as time passes by. Desk pad calendars are sure promotional winners when displayed in a waiting room counter, or on someone’s desk. In most office environments, a prospect will see the company information each time he or she looks down to make a note or an appointment.


Stick-on calendars or magnetic calendars are usually smaller and have a built-in way to adhere to a break-room microwave, an office filing cabinet, or other places a potential client may be exposed to ongoing impressions. Wallet calendars are also becoming increasingly popular. A wallet calendar is about the same size as a business card and either printed on a pvc-type material or on a cardstock with some form of coating and lamination. Wallet calendar printing entices your customer to carry your information at all times by making use of a small date calendar on one side of the card.


Wall calendars may be the most popular type of promotional calendars. A wall calendar is a traditional calendar style allowing many images and marketing messages to be incorporated into the promotional calendar. Wall calendars are usually assembled and bound together with spiral binding, or saddle-stitched (stapled). Larger wall calendars create additional exposure by size alone and can be a simple and fun way to send your marketing message out to potential clients. These usually contain big, bold messages that stand out to people who see them. Many large wall calendars have monthly or quarterly tear-off pages. However, the configuration of the calendar is completely customizable.


Timing is important as many promotional calendar ideas take some time to design and perfect before printing. Most calendar ideas are conceived during the end of the summer months and into the early fall to ensure plenty of time to produce artwork, print, and deliver the items to the end customers in time for the new year. Be sure to contact a reliable promotional calendar printer to begin working on your promotional calendar piece today and take advantage of a huge, ongoing ROI from a once-a-year promotion. Las Vegas printing company, Rapid Color, is happy to assist customers with developing a marketing plan to distribute promotional calendars.



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