Creating a profound company voice in lead generation is very important. After all, this is what helps your business in Singapore stand apart from the rest of the competition. Given the level of competitiveness the business world offers, you need to really stand out and attract the attention prospective sales leads. Of course, there lies the challenge: how will you do that? This is not an activity that you should take lightly. You are basically creating your company identity, one that customers and prospects will be seeing. You have to be consistent so that your message get across effectively. Now, how will you do that? There are at least three tips that you can start from.
For one, you should get everyone in the company onboard. Remember, you need to be consistent in your message. You cannot afford to have some of your employees say something conflicting from your campaign. Ambiguity and inconsistency are a great hindrance in an appointment setting campaign. To ensure that everyone is on the same foot, you can create an idea board to articulate the direction that you want your company to go. Ask everyone to contribute on how to reach that goal. In this way, everyone knows what needs to be done, avoiding misunderstandings and ambiguity, and effectively work on generating the B2B leads you need.
Second, identify an individual or celebrity that can best personify your company’s identity and message, someone whose way of branding themselves can serve as your role model. Learn how they did it, and see if what they did can apply to your company as well. This is a very useful exercise for your telemarketing team, since a strong voice with a unique personality on the phone will most likely grab the attention of prospects. Will a funny tact do it? Or maybe a more formal talk? Learn to experiment, but make sure that the changes in voice and delivery are very subtle and that your message remains the same to avoid marketing mistakes.
Third, put your ideas and message down in writing. It is one thing to declare a specific kind of personality that your company will take, but to put it down into writing will pretty much put things in ‘official’ perspective. Write it down, send it to everyone in your company, especially to your marketing team. Keep your eyes and ears open for feedback as well. You might learn a few interesting things from others that you can employ to improve your company image. In some cases, you might get compelling evidence to totally replace the company image you had in mind for a better one.
Yes, it may be true that creating a distinct voice for your company is difficult, but it can be done. A lot of firms are doing that. They keep on creating, rebranding, and improving their voice and image. And they succeed. You can do that here in Singapore, too. As long as you know where you want your business to go, and with the full support of your employees (not to mention your lead generation team), you will have a stronger voice.
