Google’s yet another attempt in making networking more social is Google+. With Google+ the company tries to make web sharing akin to real sharing. It inspires posting comments, sharing videos and pictures but most importantly, it encourages or sparks talking about stories (content) of the user’s interest.


While it is still in its nascent stage, Google+ signals certain indications about website owners trying to make business on this networking site. Sparks is one of the features of Google+ which has a direct impact on how companies would showcase their offerings on the networking site.


Ranking high on Sparks database would give website owners a cutting edge to ride the tide of social networking mania. But influencing social media traffic SEO is complicated on Google+. Read on to find out why.


Keywords are no more key: Sparks does not primarily rank the content or ads based on key phrases or keywords. The ranking allotted by the users determines its visibility on the website; saddling the content with ‘keywords’ will not help get high rankings. The search rakings will be heavily based on the ‘social approval’ it gets.


Link building tattered down: No more link-seeking SEO algorithm for Google+. The content that gets displayed is the one which is centered on the preferences, activities and the information shared in the Google profile of the user. Furthermore, the ads that get displayed on the pages of the user are ‘personalized’ as per the user’s particular information. This defies the purpose of getting traffic on your website through link building. The search optimizing algo would no longer be seeking relevant links; rather it will display content and ads tailored to the users’ preferences and activities like the posts they comment on and the users they interact with.


Vicious circle of Content: When any content is liked and shared across the users’ Circle- friend group, they can share their views on it and spark a conversation. Also for a content to rank high/become popular, it needs to earn +1s. As a result the good content keeps on resonating across the circles and a mediocre content struggles to get viewers. This way mediocre content eventually gets pushed backed and meaningful content with which users are able to connect stands a brighter chance of getting noticed.


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