Knowhow-Now Article

The Best Stock Photography: Creativity Shared Online

By Andrew Wilson

Andrew Wilson: Author & Infopreneur

Having the best visuals would no doubt add the impact that you need on your online or printed materials. Have a blast searching for perfect visuals that you can use for your project with the Internet's resources in best stock photography. The advent and use of digital photography has made it possible for millions of stock photography to be shared online, giving you the kind of creative help that you need with virtually any kind of material you are working on. Whether it is a business presentation, a brochure for your new product launching, or an online blog site that you are working on, you can find the graphics and visuals that you need online. You simply have to be guided as to which sites you should go to and how you can use the stock photographs that you find online.

a selection of hasselblad lenses in closeup

There are paid stock photography sites and also free stock photography sites where you can download images at no cost. In most cases, the best stock photography websites would charge flat annual subscription fees for you to be able to download an unlimited amount of stock photographs from their extensive compilations. Some work like any other e-retailer where you are allowed to simply put your selected images in the online shopping cart and then pay for it through a secure online check-out counter. Yet, there are others that link you to the owners of stock photographs with whom you can transact to download your selected images and use them in your materials.

Using the best stock photography that you can find online offers a lot of benefits for someone who has to come up with materials that need visuals on a regular basis.  Instead of hiring a photographer with an entire crew and having to schedule photo shoots for every possible image or scene, someone who needs visuals would only have to browse through an online catalog to get the image that strikes his fancy.  Not only does this save him money on professional fees, it also saves him from spending time and stressing over photo shoots, models, and props. Stock photography offers creativity in a convenient no frills-no fuss package.

The millions of photographs available in the best stock photography websites can be quite overwhelming for some people.  Fortunately, most of these websites have search boxes where you can type in the kind of images that you are looking for to narrow down the amount of photos you have to sift through.  You will no doubt find the perfect image that you are looking for from these selections of photographs. 

Make sure, though, that the photos that you choose are not those that have been used too often in quite a number of materials already.  Look for photos that support your message and that are quite unique.  In choosing from stock photographs, you still have to keep in mind what you, your company, and your products and services stand for.  Always remember that a picture speaks a thousand words, and the words that your chosen pictures speak should resound with your message as well.

side view of a photgrapher using an SLR camera

Be sure that you read the terms and conditions of the stock photography websites where you get your photographs from. There are those that require you to include a link to their website or cite their website as your source.  Some would limit your use only to materials that are not meant for sales purposes. Using stock photographs for product labels, other packaging or corporate identity materials, and advertising collaterals might not fall within the scope of use allowed for free stock photography.  This also includes mass printing and selling the photographs downloaded from free stock photography websites. 

There is vast talent online in these stock photography websites.  It would be cost-effective for you to tap these resources for your printed and online materials especially if you have a high volume requirement for images of various subjects.  Aside from online image catalogs, some of these websites also offer CDs containing images in an array of categories.  You can choose to purchase these CDs and keep an image library of your own that you can use anytime whether you have an internet connection or not.  The advantage of online catalogs, however, is that these image libraries are updated all the time, giving you access to the freshest images available.

There is vast talent online in these stock photography websites.  It would be cost-effective for you to tap these resources for your printed and online materials.

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