Knowhow-Now Article

Investing in a Coffee Business Franchise

By Mike Hirst

Mike Hirst - Author

If you’re a business-minded individual with a strong affection for coffee, then you might want to consider investing in a coffee business franchise. Statistics show that in the United States alone, it is estimated that 150 million Americans drink coffee, with each drinker consuming an average of 3.2 cups per day. Taking these figures at face value, there is no doubt that joining the booming coffee industry by owning a coffee business franchise is indeed a good idea.

Opening a coffee business franchise has many clear advantages over starting a new coffee shop. Among the greatest benefits of owning a coffee franchise is brand recognition. Unlike a newly established coffee house, a coffee franchise offers immediate visibility. Getting customers to buy your product is generally not difficult as what you offer them is associated with a name they already know. The fact that you have customers automatically trusting your product gives you leverage, especially during the initial stages of your business.

coffee, a great franchise opportunity?

Yet, another great advantage of running a coffee business franchise is security and support. Starting up a new business is usually a trial-and-error process. Nevertheless, when you operate a coffee franchise, you will be provided with all the assistance that you need. In most cases, the franchisor will provide you with the following:
  1. assistance on choosing the perfect location for your business
  2. trainings on how to manage staff
  3. trainings on how to make to-die-for coffee using coffee machines
  4. equipments needed in creating great-tasting coffee
  5. marketing and advertising support

Because of all the trainings and support provided by the franchisor, coffee franchises are less likely to fail compared to their startup counterparts.

Coffee shop franchises are, without a doubt, the most popular type of coffee franchise. Who on earth doesn’t know about Dunkin’ Donuts, Gloria Jeans, and Mrs. Fields? Even kids know them. But, franchising coffee shops is not the only option when it comes to the growing industry of coffee. If you find coffee shop franchises too common, why not consider mobile coffee and coffee distribution franchises. Again, franchisors will provide all the necessary assistance that you need. You just have to be familiar with how the business works as they are quite different from the typical coffee shop businesses that most people know about.

Mobile coffee franchises, for example, are a type of business that makes use of vans or trucks to deliver coffee and other products to people. More often than not, these mobile shops travel to offices and other workplaces during lunchtime to local areas. Hence, people who want flexibility will find running a mobile coffee franchise a good option.

Coffee distribution franchises, on the other hand, are a type of coffee business franchise wherein you will be the provider of actual coffee products to coffee shops in your area. In this type of venture, it is not necessary to hire staff as you will be the one to drum up clients and customers for your business.

After exploring all your options, it’s very important to make a feasibility study to ensure that you’re doing the right thing. When choosing a location, for instance, make sure that you don’t have much competition in your area. Look for a place that is not saturated with the same business as yours or you will find yourself exerting too much effort in making your business a standout among the rest. Of course, there are many other things to consider when deciding to open a coffee business franchise. Of utmost importance, however, is choosing a franchise that suits your personality and interest.

starbucks have started selling franchises

When making a choice seems too hard a task, try to check out the many franchise resources that offer information on franchising opportunities. Try to visit the Franchise Direct website or read the Franchise Times Magazine publication. Organizations like the International Franchise Association can also be helpful.

Whether or not to pursue a coffee business franchise basically depends on personal taste and interest. If you’re a lover of coffee with entrepreneurial skills, why not use that to your advantage and make money through franchising.

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