Email has become such an Internet marketing essential it is hard to survive in business without it. Marketers could hardly leave their offices lest they miss an important email or they fail to make an immediate response. These days, it is a great relief that gadgets, apps, tools, and software programs are making the task simpler and the information more accessible through hand-held gadgets. Autoresponders are among the blessings of technology that works to make sending and responding to emails more efficient. Nevertheless, for this to work, one must know how to write an autoresponder message properly.
There is this great debate about the use of automation in answering emails and posts in the social media. Traditionally, these were being personally responded to until such time that the volume has gone up to the point that manually doing it is a nightmare. Despite automation, however, one can maintain some personalized touch to eliminate the “cliché” responses that recipients hate about emails from autoresponders.
It can’t be helped; autoresponders can make your life simpler. If you must use this automating tool, here are some suggestions to make your autoresponder message less “automatic-sounding.”
An autoresponder message only serves your purpose if those emails can be read and acted upon by the recipients. It is useless if it cannot make your readers want to read your message. Thus, having an autoresponder is a great help in Internet marketing, but use it tactically to maximize its benefits.
It is easier to convert customers when you present the value – how to solve a problem or concern they have.