Have you ever wondered whether IT telemarketing still works in getting your business qualified IT leads? That is a question that a lot of IT entrepreneurs are concerned about. After all, with the advancement of information technology and its accompanying systems and methods, it does raise the question of relevance with regards to an old medium that is still used in IT lead generation. That is why there are those championing the benefits of concentrating their efforts in social media marketing. It is new, it can reach more people in the market, and it will promote the products and services being offered better.

Still, there are those who believe that social media is not that effective in for the job. For the sake of generating qualified sales leads for IT, something that has been tried and tested should be used by the experts in IT leads. That is through the use of the telephone. It is simple, yet is very effective in reaching out to prospects and introducing your business to them. Nothing beats the fact that you are talking to prospects directly. Instead of you waiting for their reply or their response to your promotions, you can just go ahead and encourage them to buy or sign-up to your business.

This is a much more direct method of encouraging prospects to do business with you. Even so, there are those touting the benefits of social media marketing. For them, this is less intrusive than telemarketing for IT leads. Besides, prospects from the younger generation tend to be more active in the social media sector. They prefer to talk through other means, like blogs, videos, and other social sites. These are mediums are very familiar for the young entrepreneurs and business. That is the reason why social media is very effective in gathering sales leads for IT. A lot of people are responding to it.

Unfortunately, a good number of prospects still belong to the old generation, those who are not that familiar with technology and the like. These people are the least likely to respond to e-mails or the like. For a technology company in need of users, this can be a difficult situation. That is why they might have to use a different marketing medium, like outsourcing to anIT telemarketing company. This is a medium that is much more acceptable for these managers. And this is something that your IT lead generation team should not take for granted. It might be the difference between failure and success.

For those who have doubts, perhaps a better solution lies in the combination between the two marketing mediums. After all, each has its own strengths and weaknesses. By combing the two skills, you will be able to cover each of their weaknesses. This will be quite an advantage for you and your company. All you have to do is to know who to leave the job to. Yes, you need to choose the best IT lead generation agency to help you gain more business prospects

Phillip Mckenzie is a successful lead generation and appointment setting consultant specializing in IT Telemarketing. To know more about IT Telemarketing, Phillip recommends you to visit http://www.it-sales-leads.com.