Knowhow-Now Article

Promoting Your Brand Thanks Social Media Marketing

Do you use social media to promote your brand? You should think about launching a social media marketing campaign to make your brand more accessible. If you need help with this new campaign, you should review the following article.

Tip: Twitter is a powerful social networking platform that can be a valuable promotional tool for your business. You can expose your business to hundreds, or even thousands, of people using Twitter, if you know how to use the system.

Learn more about your audience and their relation to social media. Some target groups are not likely to use social media at all while other audiences check social networks several times a day. You should launch a social media marketing campaign if you find that a significant portion of your customers use social media regularly.

Tip: If you use Twitter as part of your media marketing plan, create tweets that are rich and varied in content. Tweet tips or suggestions that are relevant to your product.

Choose which social networks you will use for your campaign. Facebook and other popular networks are a good choice if you have a very diverse audience. There are many other social networks that might be popular in the niche you are targeting. Use surveys to learn more about your customers' habits and find which social networks they use.

Tip: If you use Twitter as a business promotion tool, it is important that you speak back to followers regularly. You will be more respected when you answer questions quickly and accurately and thank followers who mention you.

Let your audience know about your new campaign by placing links to your social media profiles on your website. You can easily integrate social media in your other campaigns by sharing links to your profile or adding some sharing buttons to your updates so readers can share this content on a social network. Your social media marketing campaign will be successful if all your customers are aware of it.

Tip: Don't forget that social media is first and foremost a conversation. A customer leaving feedback is an opportunity to open a dialogue.

Your customers should see this campaign as valuable. You can build value for your social media marketing campaign by offering discounts to your subscribers. Share a weekly update that contains a coupon code or some exclusive information about a new product or a promotional offer. You could also give a small immediate discount to the customers who subscribe to your social media updates while ordering one of your products.

Tip: Plan your high-level social media strategy wisely and carefully. If you put your resources and efforts into chasing that latest craze, you'll just wind up with dead air.

Share quality content with your audience. Your subscribers will stay interested in your campaign and will share your content with their friends if you post interesting and entertaining updates. Try sharing some pictures and videos to grab the attention of your subscribers. Share three or four weekly updates at times when your subscribers are likely to be online. Count how many subscribers react to your updates so you can create more content similar to the updates that generate a reaction from your audience.

Tip: Be sure you have your website set up so that your visitors can "Like" you and follow your activities via social media. Most people use social media sites on a daily basis, so giving them quick access via Facebook, Linkedin or Twitter is a great way to make sure they have instant access when you put up a new post.

Use social media to interact with your audience. You can learn a lot about your audience and put a human face on your brand thanks to social networks. You could for instance share some questions, polls or ask your subscribers to share an anecdote with you. Organize some contests and giveaways on social networks, for instance by asking your audience to tag you in a picture. You can also use social networks for customer service purposes by letting customers know they can send you questions and comments on this platform.

These different methods will help you develop a successful social media marketing campaign. You should apply these tips to launch your campaign and keep looking for ways to improve your strategies.

Comments
Order by: 
Per page:
 
  • There are no comments yet
   Comment Record a video comment
 
 
 
     
Related Articles
If you have not tried utilizing this modern marketing tool, it is about time to explore it. Many small business owners choose to ignore the value of this marketing tool. It does not matter if the manner of making the video does not even come close to Hollywood standard.
23.11.2016 · From TheAuthor
You need site visitors to click through to your sales page. How does a marketer make that happen? Presell pages, the hidden marvels of online marketing. Learn here the secrets of great click throughs to your sales pages.
26.09.2016 · From Editor
Here is what happens with most businesses, they hear about how social media is a great place to find customers so they create a twitter and Facebook account. They tweet a few, "hey we have X for sell, come get it" type of posts. (...)
15.04.2016 · From TheAuthor
Recent research shows that 80% of consumers research brands and products online before making a purchase. With that in mind, here are some tips to help you build a solid online brand for your business starting today.
14.04.2016 · From TheAuthor
Social media strategies may vary, in detail, from business to business, but the social media marketing techniques outlined in this article will help you make the most of the time and effort you put in to your social media campaigns.
14.04.2016 · From TheAuthor
Ads
Article Info
644 Views
0 Subscribers
All Articles by TheAuthor
Sharing Is Good!
Rate
0 votes