Should you be dialing cold leads? Some say that you should. Others say that you shouldn’t and that it’s just a waste of time. What do you think about the matter? Is dialing colds leads just a waste of time? It’s important to know the answer to this issue bcause both time and money is involved in this, and you do want to waste either, right? So, pay attention to this article. It is critical.

To answer whether or not it is necessary to dial cold leads, we have to look at what it is we are trying to accomplish with our business, and what it is that our business needs. For example, ask yourself: “What is the main thing that my business needs in order to continue to function?” Well, I can answer that for you: You need a continuous supply of people looking at what you havee to offer. We call those prospects, right? So, in our Network Marketing business, we need a fresh set of eyes looking at our stuff on a regular basis. That’s true for any business, isn’t it?

So, where do you go in order to get a constant flow of new people looking at your products and services? You can’t just depend on your friends and family, or your warm market. There’s not enough of them, and more importantly, they’re certainly not targeted enough. And if you want to build a long-term business that will last you for years, you’re friends and family just won’t work.

“But…Not… Cold Leads!!! I hate having to dial cold leads!”, you might say. But, wait a minute! You have to understand what it is that you are doing when you contact these so called “cold” leads.

If you’ve been listening to my audio trainings and other instructional pieces, you’ll know that we are not salesmen. We are Marketers. What is a marketer? It is someone who finds out what a certain group of people want, and they give it to them. That’s it! We never “sell”. Understood? So, when we contact people, even if we’ve never met them before, we contact them based on THEIR needs, not our own. Does that make sense? So, when we contact them (be it ove the phone, on the internet, or in person) what we’re really doing is introducing ourselves, acknowledging that they’re looking for help, and offering to give them assistance. This approach is completely stress-free because you’re not pressuring them to buy anything. You’re simply establishing a relationship with them (again, based on THEIR needs, not our own). And they will thank you for it.

This strategy follows the natural flow of human dealings. For example: when you’re talking to someone, do you like it when the person you’re conversing with just talks about himself ALL THE TIME? Of coursse not! Even if you’re a shy person, and don’t like to talk a lot, you still don’t like to hear someone talk about himself all the time. But, on the other hand, doesn’t it feel better talking to someone who really cares about YOU? Someone who actually asks how you are and then LISTENS to what you have to say? Don’t you feel more comfortable conversing with someone who actually talks to you about something that’s interesting to YOU? So, that’s what we’re actually doing when we speak to so called “cold” leads.

Many people get frustrated with cold leads because they don’t know what they’re doing. They’re trying to sell people. But, they have to keep in mind that when connecting with new people, we don’t want to sell them. We only want to introduce ourselves, confirm that they actually do have a certain problem or issue, and help them to find the answers to their particular issues. That’s it! No pressure, no problem!

Once they see you as someone who can help them (the expert), they will then be way more willing to buy from you. Because they will see that you care and that you know what you’re talking about.

So, talking to “cold” leads – as long as they are targeted – is no big deal. Just don’t try to sell them from the start. Have you ever seen this happen before: Someone walks into a clothing store and starts looking at the merchandise. Then when the sales associate comes to them and asks if they can help them, they immediately say, “No thanks. I’m just looking”? Well, after this article, now you know why. First of all, the customer KNEW he just wanted a sale. So, that’s why the customer rejected, albeit subtly. What did the sales associate fail to do, which potentially cost him the sale? 3 things…

1)Introduce himself
2)Acknowledge/find out the customer’s needs
3)Provide assistance based on those needs. And the sale will come as a result of this unselfish, natural process.

I’ve said it before and I’ll probably say it a million times more: Nobody wants to be sold. But everybody loves to buy!

Take the money out of the initial process, and you’ll see how the money will find you! I guarantee it.

So, should you be contacting cold leads? You bet ya’! Otherwise you won’t have a business after a while. But, with that said, you need to learn how to do it correctly. Follow what’s stated above, and you’ll see that there’s no need to avoid “cold” leads ever again!