Most firms these days are in a dilemma of how to come up with effective methods in expanding their client base. It’s a very competitive business world out there, and especially in the tiger economy of Singapore, sales and marketing experts invest in different marketing and prospecting techniques on generating qualified sales leads and to gain an advantage over their competitors, of course.
According to DMA (Direct Marketing Association), outbound telemarketing got “the highest average response rates” as compared to the other direct marketing media like email marketing and direct mail. When outbound cold calling techniques are managed properly, new market opportunities are discovered, in so doing enhancing the client base of a company. Outbound phone prospecting is an efficient way how to improve prospecting attempts whether it may be a large corporation or a small-scale business with limited resources. Direct contact with prospects enables salespeople to search and explore, evaluate and know the business needs of any company. This strategy is one of the most effective means of targeting and directly contacting the organization’s upper decision makers. Telephone prospecting could also be extremely useful when it comes to product (or service) presentations to make sure that a firm’s message is conveyed well.
One of the major advantages of prospecting on a regular basis is that you are able to “test the waters”, as they say. You can try some means in how to prospect sales leads in the most successful way possible; the more you become accustomed in doing it, the more you become more motivated to go about it. This will end up in attaining more sales leads for your company and this kind of enthusiasm is utterly rewarding for any business owner/manager.
A well targeted database and comprehensive research are the most essential things to take into consideration when it comes to prospecting campaigns to thrive. For a more cost-effective and feasible approach, some business establishments wisely decide to farm out their sales prospecting functions to third party BPO (business process outsourcing) companies such as a professional telemarketing agency or call centers. It is typical for these b2b telemarketing service providers to have their own database which has already passed the meticulous criteria of analysis and research. Telemarketing companies also got well trained and highly experienced sales and marketing professionals assigned to do the cold calling on behalf of the client. These representatives pre-qualify prospects based on the preferences and specifications given by their client.
Finding and acquiring new sales prospects are important for growth in business. It is valuable that proper prospecting must be ensured to obtain new markets, establish your business and boost sales productivity.
Outsourcing to prospecting companies is a practical solution in slashing off overhead expenditures. By hiring the services of a b2b telemarketing service provider, a firm’s client base is improved as well as the efficiency and production of their sales force. Company representatives can specialize their time (and efforts) on presenting the value proposition of an organization which likewise, would double the sales volume.
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to http://www.callbox.com.sg/.
