Knowhow-Now Article

Turning Traffic In To Adsense Traffic

If you've been running AdSense ads on your site for quite a while and you feel that you aren't making as much cash as you could, in 99.99% of cases you're right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click through rates.

There are many ways to turn traffic into AdSense traffic and here is a short list of them with a description for each.

Getting your business name in as many publications as you can, is important to bringing in new business. It does not have to cost you money to be listed in local business directories. Go online and search your local area, to find which directories are free to post your business and website address.

Tip: A great internet marketing tip is to show how much you yourself love the products you offer to your potential customers. If people see how enthusiastic you are about your own products, they will be more likely to purchase it themselves.

The first thing that you need to do is tune up your site's contents. While for some people this isn't an option (if you're running a forum for example it's a lot harder) most people can make their AdSense sites veritable cash cows.

To begin, you should find out what your site's keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density verification. A good tool for this job is SEO Density Analizer.

Share your excitement with your customers in your Internet marketing campaigns. Use literal terms like "I'm so excited", "I'm full of anticipation", or "I can't wait". This tells the reader that you really are emotionally attached to the product you're selling and that you have their best interests in mind.

Tip: When marketing a product or business using a website, create a forum or other online community. This will encourage people to revisit your website as well as provide a personal connection between them and your product.

You should then take this list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out what other words could be doing better then what you currently have.

From that point on try to keep your site focused on the things that appear mostly in the keyword suggestions you receive. Try to include those keywords, or at least some related keywords as often as you can in the links on your site.

Once your Internet marketing strategy has begun to generate profits, make a list of the things you are doing that generate the most success for your business. Look at your list every day and pick one or two things you will accomplish by the end of the day. Make this commitment and you will not waste time by checking emails, reading posts on social sites or doing anything else that does not make money.

Tip: In important tip regarding Internet marketing is to be sure to partner up with other people when planning and evaluating your marketing strategies. This is important because it is human nature to not always be able to judge your own flaws.

Because of the way Google AdSense works this is a sure way to increase your earnings because you'll get better ads in your AdSense banners, similar to how you would get a better Google PageRank

It's also important that you continuously add new pages to your site. This is very important, as the more pages you have, the higher the chance is that you'll get more hits on your ads.

A great way to use internet marketing to your advantage is to turn the ads on your page into articles. Talk about your products as a review, or a how-to project, when people get interested in the story they will click on the links to find out more information, and you make the sale.

Tip: Getting feedback on your advertisements is a great way to cater specifically to the market of your choice. Make sure that you're always attempting to seek outside opinions on your marketing campaign.

It's also very important that you choose the appropriate formats for your AdSense banners and the best locations for them. While this is a much wider subject you should generally know that the top three Google AdSense formats are: 336x280 large rectangle 300x250 medium rectangle and 160x600 skyscraper.

Make sure you choose the appropriate colors for the ads, as making them too different from your site's content (or just different in a bad way) is sure to make visitors regard them as banners which have nothing to do with the site itself.

Review sites, such as Yelp, should be monitored to aid customer satisfaction programs and hone marketing messages. If people are praising a certain aspect of your brand, you can strengthen this aspect in your online marketing, and if they are criticizing a certain aspect, you can address this through PR reach-out efforts to these specific users and/or future online marketing strategies.

Tip: It is important to put real effort into your photography for your product or service. Amateur-looking photography leaves a bad perception with your website visitors.

Make sure these ads are positioned where they'll generate the highest amount of profit. Most times, that location is said to be right before the beginning of your site's actual content.

On pages with a long text body, you might find skyscrapers to do better, simply because users get exposed to them for more time. Also, for sites with news or similar items, you might find a good position to be at the bottom of your content, because that's when people are finished reading your story and are looking for something else to do.

Use a program that will track the top keywords that your customers are using, in order to find your products. Once you have that information, you can find the top ranking sites for those keywords and if your company is not one of them, then come up with a plan to change that.

Tip: Distraction is the worst enemy of a good internet marketing site. If you are going to get your customer's attention, you are going to have to do it very fast.

You should use more AdSense units if you have a lot of text on your page. Just make sure not to overdo it because you might find that you will get a lot lower CTR and lower revenues then you were getting in the first place by employing this technique inappropriately. You can add as many as three units, so use them wisely.

There's a Google AdSense Preview Tool that will let you visualize what ads would get served on your page and it can come in very handy as a testing mechanism.

When purchasing a hosting package to start your own website, you should go ahead and pay the few extra dollars for the security features offered to you. Odds are good that you won't need these, but it's always better to be safer than sorry, especially when dealing with marketing over the internet.

Tip: Get e-mail software for marketing purposes. This allows you to manage an e-mail list and allows you to automate some of those functions.

Just make sure you respect the AdSense policy regarding click fraud. As a pointer you could place a picture next to your adds, just make sure to leave some room in between in order to make sure this isn't regarded as encouraging visitors to click the link.

Of course there are more ways to increase AdSense traffic from your site, but these should serve as a good starting point for income maximization.

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