When working toward energy responsibility in people's homes or businesses, they may have to look at green electricity as a subject in itself, and ask some serious questions about their local energy grid. For example, if a person lives in a region where most of the electricity produced for the grid comes from coal, is it going to matter much in the long run whether or not they have energy efficient appliances? How green is hydro power compared to that sourced in oil? The more serious one gets about green energy, the deeper one will delve into questions like these.
"Green" electricity just means power produced in a sustainable, renewable and environmentally friendly way. As such, it refers to things like solar and wind power, which are constantly available and do not add carbon into the atmosphere and perpetuate global warming. However, even if people are uncomfortable with the "dirty" power generated in their regional grid, they may still not have access to their own renewable energy sources. They may feel stuck with the grid, with little ability to reduce their carbon footprint beyond just trying to use less power to begin with.
But many companies managing energy grids are trying to address that problem with creative solutions. They are attempting to add a green electricity component to their power supplies, to make gradual changes to the proportions of "dirty" and "clean" energy. For example, some energy companies allow customers to add an extra fee to their monthly bills, as contributions toward developing more sustainable methods of power generation. Some have added renewable wind energy into the grid, as these extra fees have helped them buy turbines and create wind farms.
Developing green electricity power sources will, in the end, probably help any energy company's bottom line. A great percentage of their customers undoubtedly want more clean energy, and will heartily approve of their efforts to change, while others will just be glad of a regular, reliable power supply. If changes can be made gradually, then there will be few disruptions, and customers who might have removed themselves from the grid may be willing to stay, as long as they see the company moving in a greener direction.