What Honesty Trends Mean For Affiliate Marketing
Instead of bemoaning stricter policies taken by social networking sites, such as Facebook, regarding affiliate marketing, use strategies that incorporate new commitments to transparency and honesty to modernize your affiliate marketing approach. Use some of the tips below to create quality affiliate marketing opportunities for your business.
Use transparency guidelines to understand what is likely to draw attention as an affiliate marketing scam. The key here is to illustrate your effort to include quality affiliate links by making sure you know what product you're promoting and by making sure it's relevant to your own business marketing.
By taking on a commitment to link only to companies that you can honestly recommend, you will naturally reduce the number of affiliates your site carries and avoid scrutiny and perhaps banning from different social networks or sites.
If you're in a niche that is notorious for affiliate marketing, such as vitamins or weight loss programs, you should take extra care in screening companies you deal with as affiliates. Because of the sheer number of these sites and the questionable tactics associated with them, these sites are frequently scrutinized to make sure they're legitimate.
Understand what practices are frowned upon. It's not the referral to another site that will necessarily be enough to get your affiliate marketing strategy into trouble as it is phony products, claims or activities associated with the site you're referring to.
It's important to avoid promoting a company engaging in unacceptable business practices by making sure that the links you post on your website or blog or Facebook page don't use redirect strategies that trick users into clicking on a link.
Control your content including the links you post on your site by remembering that your links are part of your content on your site. Too often, treating links as separate from your own content can lead to tolerating less quality in affiliates than you would in your own site.
Refer to your links in context to avoid the temptation to include too many affiliates. Especially on social network sites or in your blog, refer to the affiliate companies that are linked to your site. By talking about the affiliate business you can see whether it really is a natural fit with your core business.
Avoid affiliate programs and links that largely rely on generating more links rather than on obtaining customers. While building your network is a crucial aspect of affiliate marketing, ultimately your customers should be people buying products not people generating more links to one another's websites or blogs.
Be aware of new responsibility policies such as those on Facebook that make you responsible for advertising that appears on your site. This responsibility includes that you have the authority and obligation to bind the advertiser to Facebook policies as well as an agreement that you can be held responsible for violation of Facebook advertising policy by the company you're advertising.
New rules that seek to promote honesty and transparency can be a great tool for businesses that use honest practices. Use the tips above to incorporate honesty and transparency into your affiliate marketing strategies.
