There is a lot that goes into web design that you need to know before you start getting into it. You'll have to know what goes into making your page stand out from the rest if you want your site to do well. Here are some tried and true tips that professionals use to create great websites.
You're going to want to make sure that your site is easy to navigate. This means that you probably shouldn't come up with some really complicated menu system. Even if you come up with a menu that's nice looking on the surface, if it frustrates the person on the website for any reason, then they are likely not to want to work with your site and they'll get whatever they were looking for from someone else. Don't let that happen and have an easy way for people to get around on your website.
Pay attention to the fonts you're going to be using and the backgrounds you'll be using too. Don't make it too hard to read things on your site. It's never a good idea to use colors that are too bright either. If you want people to visit your site and to come back again, they're going to need to be able to see what they're doing on your site. Nothing tells people to avoid a site more than a bright neon background with scrolling text going all over the place.
Try to think of a way to create a mobile site that people can go to if they are on a mobile device. People with a mobile device that visit a site aren't working with a screen that's very big. This means that they may not want to visit your site because there are a lot of images or something on it. Even if you don't make a mobile version of your site, at least make sure that your page is able to load in just a few seconds. This means you shouldn't keep a lot of content on the homepage.
Another thing to think about is search engine optimization. This is basically the way that you optimize your website so that it does better in the search engine results. You basically pick out a number of words that you think people will be looking for when they want a site like yours. Then you take these keywords and you write your content around them. It's a good idea to hire someone else to do this for you if you want your site to be seen by more people. Just know that it takes a little while for this to work so you shouldn't expect a bunch of traffic for a little bit.
Now you should have a rough idea of what you need to do to have a great looking website. Just take all the information you've learned here and use it to help you build your site. If you are successful, then you'll know that what you read here really works!