When you build your IT business, do not expect your customers to get in touched with you automatically. This usually does not happen. You need to contact businesses, which may or may not have time to see you, in order to make a sale. So how do you reach IT sales leads, then? There are IT businesses that have started using telemarketing as a way to carry out their IT lead generation activity. This marketing over the telephone may take so much of their time and expertise, yet this tool is by far the most cost-efficient and effective way to reach decision makers for their business.
Now, there are several ways on how to use the telephone in getting leads and obviously you can't make use all of them at the same time so you'll need to focus on those strategies which you have the time and skill for.
One, use telemarketing to set appointments. Appointment setting will always be the primary way to generate new business. As we all know most of the organizations today place a significant proportion of their time and budget on appointment setting because there is no more effective way to close a deal than to converse with a prospect in a face-to-face meeting. Appointment setting is a wise use of time and resources to generate IT sales leads for your company.
Two, use telemarketing to follow-up. Follow-up calls are proven effective in keeping customers and making the most of your direct mail or email marketing. When your prospects have already considered the offer by mail, telemarketing gives a renewed chance to capitalise on that offer for you and your customers. Also follow up calls are helpful in chasing up interested groups and converting undecided prospects into committed customers.
Three, use telemarketing to do market research. One of the most popular uses of marketing by telephone is market research. Using cutting technologies, telemarketers can cover full range of both quantitative and qualitative data collection. Not only that, all the data gleaned from market research can be used to effectively target the prospects for the next telemarketing campaign.
Four, use telemarketing to make data cleansing possible. Your database may no longer be reliable because of information that are out of date. Nevertheless, with telemarketers who will work through every detail, you can correct, delete or amend all information concerning your existing customers, leads or prospects. Additionally, data cleansing through telemarketing can keep your database up-to-date and accurate, thus increasing the chance of making successful sales for your firm.
Five, use telemarketing to sell product/service to existing and new customers. Last but not the least, lead generation by way of telephone can help you make more sales to existing customers as well as to newer ones. How is that so? You can use telemarketing to offer extended service and features to your existing customers. As we all know, when existing customers have become happy with what they have bought from you in the past, they will make purchases consistently and not only that, they will also help you advertise product and service by referring you to their friends and relatives. That's generating more leads for your business.
Telemarketing offers various IT firms the opportunity to expand and develop their customer base through effective IT lead generation. There are several reputed telemarketing companies today offering this service at lowered costs and elevated results.
Phillip Mckenzie is a successful lead generation and appointment setting consultant specializing in IT Telemarketing. To know more about IT Telemarketing, Phillip recommends you to visit http://www.it-sales-leads.com
