Gone are the days, when the mobile phones were only seen as a medium of communicating with the friends. However, with the large scale developments in the field of technology, mobiles phones have certainly evolved into smartphones, android phones, iPhone, iPad, etc which gives the feeling of having a mini computer right into the palm. Sensing this, many large and reputable organizations are investing an exorbitant amount of money in developing mobile applications with an objective to market their products and services.

The significance of the mobile application has grown so immense that it has forced many companies to have a mobile version of their business websites. An important thing that the companies must necessarily take into the consideration is that they must ensure that mobile application development that they are using for their business website must be compatible with the various kinds of the mobile phones available in the market. In order to ensure the same, the companies are going for the various kinds of application development meant for different phones. Some of them are as follows:

1. Android Application Development: When we talk about the mobile application development, then the very first name that strikes the mind after the iPhone application development is none other than android application development. The consumer base of people using the android phones is increasing at a very robust pace and the companies are not far behind to tap this ever increasing market by developing mobile applications that are compatible with the android phones. A majority of companies are going for android application development because it is an open source technology for which no licensing charge is required to be paid. In such a case, the cost of developing an application for android phones is dramatically reduced.

2. iPhone Application Development: iPhone is certainly a most popular phone among the people today and with its sales figures shattering all records. iPhone is just like a mini computer that has many essential features such as access to the Internet, big memory and large touch screen. Because of these various exciting features, companies are leaving no stone unturned to develop a mobile application for their business website, especially meant for iPhones.

3. iPad Application Development: If you look at an iPad, then it is certainly not wrong to say that it is altogether a combination of a laptop and a smartphone. The important feature of the iPad such as the big touch screen and other effective components, have forced the iPad application development of their business website.

Therefore, if the main objective of a promote their brand and also so overcome the market competition, then they must consider the significance developing a mobile application for their business website that will yield them good rewards in the near future.