Are you finding that your existing Ecommerce store is not delivering results? Perhaps, but you may also be hesitating to shift to a new shopping cart, because of the dozen hassles obstructing the way. When marketers wish to migrate to a new Ecommerce Store Builder, the first apprehension is that of losing the thousands of inbound links and hundreds of internal links. It is true, that often the cure is clumsier than the disease.

However, a new series of Ecommerce Store Builders have come on the market. This software ensures that migration is a painless affair; they retain internal and inbound links as also the old URLs, intact; and your new smarter website is up and active, in quick time. But for improved navigation and ‘add to cart’ facilities, no one would easily notice that there has been a change.

While contemplating the change, it would be an idea to go ahead and source software that brings in-built SEO. Not only should you try to get product/ category pages ranked at the top, but you could see that the indexing is done quickly. Even a short absence off the web, is too risky now days, given the ferocious competition.

There is yet another facet, which your online store must definitely offer. PCI (payment card industry) standard compliance must be absolute, but should not be too convoluted a process. An efficient Ecommerce Store Builder can help the customer to complete the procedure in just four steps. These may appear to be small things, but they play an important role in bringing the customers back for repeat orders.

Scalability is an important consideration, while designing an online presence. The clients may add new lines, additional services or may request link to sister offerings. A thoughtful store builder provides facility to upgrade effortlessly and allow you to incorporate the features, at any stage.

Any software needs support. Ensure that the software developer offers hands-on support at least for some time. This will come in handy, particularly if your team has a person new to the job.

Talking of people new to job brings up another important thought. Only a Ecommerce Store Builder applications allow full design control. HTML and CSS are the only tools, a person needs to work on these latest versions: as all of us realize, and hiring staff with experience higher-end technologies would be too expensive. None of us can overlook the critical need to keep the online store a simple affair; the end-customer may not be computer savvy and majority of them do not have the patience.