Five Must Haves For A Successful Website
Getting people to visit your site is a task in itself, but you have to do all you can to make them stay there. Does it really matter if you have loads of people visiting your site and none of them are staying to buy anything? The key to keeping customers interested is having a site that is well thought up and allows them to be interactive. This is easier said than done, but the following five tips should set you on the right path.
Having a great site full of useful information is what everyone should strive for, but what is the point in having the information if nobody can locate it. It is very frustrating to go to a site and have to search page after page of information in order to find what you want. This is why you should include a site search feature. That way there will be no issues with people leaving due to not finding the information they needed.
You should offer downloadable documents to the public for little or no charge. Sometimes people have a hard time deciding whether or not to make a purchase because they do not fully understand the product or service that is being advertised. It is a good idea to give users manuals and ebooks that will make things much clearer. While you can load it directly to the site, people will appreciate it more if they are allowed to download what they want and read it on their own time.
Message boards are a good way to keep people engaged. Many visitors will like the fact that they can interact with like-minded people about whatever is on their minds. While you should closely moderate your message boards, do not delete content just because someone was not happy with your products. Communicate with them and help them find a solution. Other people will take note of how you handled the situation and they will be more likely to buy more.
You want people to come back, but many of them won't if there is never anything new on the site. While they may like what you have to offer, it may become boring and one-note to them after a while. Make sure to keep things new and fresh and allow users to register for updates. This way they will get an email when your site is updated and they will want to return to see the changes.
Having a blog on your site is a good way for your visitors to get the inside scoop on what is going on with you and your company. People like to feel like they are involved, and having a blog will do just that. A blog will give you the chance to let people know who you are and give a personality to your business. Make sure to update it regularly because stale content can drive people away.
A good website is about more than aesthetics. Use the tips above to help you create a site that users will love and want to be a part of. Implementing these ideas should give people multiple reasons to come back.
