The price of broadband services has come down significantly since broadband usurped dial-up internet as the standard for homes in the early 2000s. Today, broadband packages can be found at highly competitive prices, but it's essential to scrutinise these deals and read the small print to make sure they are not too good to be true.

Some broadband providers may include hidden charges that are not advertised as part of their promotional rates, such as connection and installation fees, which is why it's important to check the small print before signing your new service contract. You should also carefully consider the duration of contract you are committing to, as although it may be cheaper to sign up for a longer term tariff - such as 18 or 24 months - this may not be suitable if you're thinking of moving home and don't want to be tied down.

Check the features of broadband packages to see what's included in the service, as it may be the case that your provider is offering services you do not need or desire. Opting out of these extras, where possible, could lower the cost of your tariff. Alternatively, if you were thinking of buying these products independently - such as antivirus software or computer peripherals - you could save money by looking for bundled packages that include everything you need to get started online.

If you want to avoid installation charges and enjoy more freedom and convenience, you might want to consider mobile broadband as an alternative, which involves paying a subscription to access Wi-Fi hotspots in your area. These services can be geographically limited though, and are only really practical in cities and other major urban areas. However, this option can be more cost-effective than rolling month-to-month contracts for home broadband services.

If you are already signed up with a broadband company, but think you're paying too much for the service, it can be well worth your time to compare different internet providers and tariffs for cheap broadband using price comparison websites and other online sources. Switching your broadband supplier could save you significantly in the long term, though you should check whether you are locked into a contract with your current supplier that needs to expire before you are free to change your service. You should also confirm whether any disconnection fees will be charged, as this could negate the cost benefits of making the switch.

Sean Burke writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.