London may have a reputation as an expensive place to live, but if you're only visiting, you may be surprised at the great deals that can be found even in the city's most fashionable areas. Some of London's finest offerings won't cost you a thing, and some of its top night venues may be cheaper than you think.
Those in the know often avoid London's flashier nightclubs in favour of lesser known gems like Plastic People on Curtain Road and The Loft on Hoxton Street, which offer an unassuming, no-frills alternative for people who are heading out to enjoy great music, rather than hoping to get a glimpse of the rich and famous. That's not to say these 'underground' clubs are a second rate option though, especially as many of them regularly feature guest sets from top international DJs.
There are many places in London where you can catch live music from up-and-coming bands for free, when checking for open mic nights and other events in listing guides. Many of these pubs are well known among locals, and you can usually find a higher calibre of budding artists in Britain's capital than in smaller towns and cities, with many talented people heading to London to get spotted. Checking for drink and meal offers in pubs and other music venues could also help your travel money go further.
If you're not so interested in music, you'll be spoiled for choice with other cultural experiences in London on the cheap. Many of the city's most prestigious art galleries and museums offer free entry every day, including the National Portrait Gallery, National Gallery and Tate Modern, where you'll only be required to pay for attending special exhibitions. If you're looking for high calibre theatre, comedy and other performing arts, venues such as Battersea Arts Centre and Leicester Square Theatre feature new and established performances throughout the year at competitive prices, with many tickets selling for less than £10.
That's not to overlook London's public squares and parks either, many of which are still buzzing with activity late into the night. Just walking around the Covent Garden area can offer diverse experiences to tourists and residents alike, where you'll always have the chance to see something new and unexpected - from performance poetry to opera. Finding a quiet spot with a great view over the Thames and famous London hotels can be a great way to finish off the perfect evening.
Jesse Wallace writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.