QR code or a Quick Response code that looks like a matrix of dots and are generally seen in transitory media. With smart phones being able to read QR codes, these weird structures are speculated to become the next big thing that the advertising and branding industry across the globe will experience. The QR code, like a bar code can store data and information within those chequered areas and reveals the same when read by a QR reader. While barcodes finds widespread applications in the current times especially in the retail industry, the demand for a higher version of coding is already catching up. A QR code can supports more than 7000 characters within those chequered boxes while a barcode have to limit its number of characters as its breadth of a bar code is proportional to the number of characters it holds. This data when read by a QR reader can automatically direct the user to a specified location on the web.
QR readers can be printed on newspapers, magazines, banners, V cards etc. All that one has to do is to make use of the QR reader application installed in their smartphones. A smartphone reads the QR with the help of the integrated camera of the phone and then accesses the information coupled with it as given by the maker of that product/service etc. Corporations are already encoding their website link and information in a QR code and printing it on the business cards of its employees. QR codes are also finding their place directly on products. Recently, Heinz printed QR codes on ketchup bottles for people to scan them and send personalized messages to American troops. This campaign was very well received by the general customers who, in some way or other consume the product. As geometrical size of online QR code is not a constraint, these can be printed on outdoor print media as well. So, it does not matter whether you are standing on a signal next to a huge billboard or travelling in public transport surrounded with banners, you can access the offerings right there and can even make a purchase or participate in an online poll.
Most importantly, getting a QR code for your business can be done without incurring any cost. Since ‘Denso wave’ which holds the license for QR code technology has kept it open for public usage, there are various sites present out there to provide you with specific online QR codes for any location or where you want your customer to land up and explore. You can advertise, spread news or make people pour-in to participate for an online event. It will be your creativity which alone will set the limits.
As time progresses and user accessibility to the web increases with inflating number of smartphones, QR Codes are likely to play a greater role in the business ecosystem and shape the overall consumer behavior.
Online QR Lab provides applications for online QR code generation. To know more about the company visit, http://onlineqrlab.com/
