From the hottest new tablet to sleek smartphones and laptops, electronic devices continue to rise in popularity. Understandably, most electronic device users will immediately load personal data, contact information, photos, and entertainment files onto their new toys as soon as they get them, eager to enjoy the gadgets right away.

However, in today’s constantly connected world, cybercriminals are widening their nets to target a variety of devices and platforms, so consumers need to make sure that they are protecting their new equipment. Internet users need to remember that when new devices are completely unprotected, they can be very vulnerable to malware infections or social engineering scams that can steal personal information. With consumers spending more time on internet-enabled appliances, they need to be wary of the online threats facing them.

Fortunately, there are some simple precautions you can take immediately to help secure your devices and protect your valuable information. Most importantly, you can consider a product that offers data backup and restore features as well as advanced security that allows you to locate a missing device, remotely lock it and/or wipe your data in case of loss or theft.

Keep in mind that free antivirus software can still leave you unprotected. Free security software typically provides only basic protection, and is often offered to get you to buy more comprehensive products. To ensure the best protection against emerging threats, look for security software that provides real-time protection using data continuously updated in the cloud.

In addition to installing antivirus software, it's important to search and shop safely. To help you identify malicious sites, it's a good idea to use a website safety advisor that can tell you which sites are safe and which are risky. Also, be aware of “scareware,” or fake antivirus software. This type of rogue malware tricks users into believing that the computer is infected to get them to buy fake anti-virus software and hand over their personal and financial details, usually via pop-ups. To avoid falling into this trap, don’t buy anti-virus software through pop-up ads. Always purchase your security software from a reputable vendor.

Finally, you can educate your family and pay attention to your children’s online activities. Keep your computer in a common area and discuss which information is not appropriate to share online via desktop computers, laptops and personal electronic devices (i.e. addresses, bank details, etc.). Be aware that if your children are surfing the web, they may not be as prudent when clicking on unknown links and sites, potentially increasing the risk of threats.

Fiona Roy writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.