Tackle Article Marketing With Success Using These Suggestions
Businesses large and small online today are finding article marketing to be highly beneficial. Even those businesses that aren't online but have information listed are getting a great advantage in marketing through the use of articles. If you want to get in on the action for your own business, but don't quite understand marketing through articles, you can use these tips to get a start in your quest for more knowledge.
A great article marketing tip is to write articles in a way that will make you seem like an expert. People will always listen to the most experienced person. Putting out articles that make you seem like an expert is a great way to keep readers coming back.
If you are not a very good writer then it would be best not to try to write your stories yourself. You should hire someone to do them for you so that you get all of the information you want put across and you do not make yourself or your company look bad.
Writing
Are you running out of ideas for articles? Try writing from a different point of view. For instance, if you write travel articles consider targeting a subgroup of your niche. Write tips for families about traveling with children. Or, write about seniors and their travel concerns. Solve problems that your niche may encounter and your articles will always be in demand.
Be original and let your own style shine though when writing your articles. When you are unafraid to reveal your personality your writing will take on a human quality and draw in the reader, for they will sense your authenticity. Be direct and make your point in your own unique way, and watch your readership grow.
Develop a writing template to structure your articles and write them faster. Some people keep "swipe files," collections of introduction and conclusion phrases that help them get ideas faster when they write. Keep a collection of all the good article-writing tips you come across and refer to it as you write. This will stimulate ideas and making article writing painless, and possibly even fun.
Turn your adverts into articles. By writing stories, guides, tutorials or news articles related to your product or service, Internet users will read your advert without even knowing that it is an advert. If you write your articles well, once readers have finished reading your article, they are likely to be very interested in your product or service.
Article Directories
Try to keep your number of article submissions down to about three to five good article directories. It's better to use spun articles for these too. You don't need hundreds of copies of your articles placed into hundreds of directories. Try to pick a few good ones, spin your articles, and submit them to those few directories.
Submit your articles to some of the popular article directories online. These sites already have a built in audience looking for articles just like yours. Sometimes it's easier to use a pre-existing solution than it is to try and reinvent the wheel. A quick google search for "article directories" will give you some of the top sites to go for.
Be sure your articles read like articles and not ad copy. If your articles read like a sales pitch, article directories will reject them. You should not mention your product or brand multiple times. Some article directories require that you only mention a brand or product once. Sometimes it's best just to mention it in the resource box and not in the article.
Be mindful of where you host your articles. Google recently changed its algorithm to penalize "low quality content farms." Certain article hosting sites such as eHow and Squidoo, appear to have been affected. While article directories are a good supplementary source of back-links, host your articles on your own site if at all possible.
Affiliate Links
To make income on your written articles, you need to make sure that you have your own website. It's okay to have a 1000 word article, as long as you keep the articles that you submit to article directories around 500 or 700 words. You can also have offers and affiliate links on your own site to grab your reader's attention so as to make your site more valuable to your customers.
You will find within no time that article marketing can be quite a tool online. Not only do you increase your visibility online, but you get a clear message across each time you send out a new article. Whether you are using professionals or not, there is a great deal to learn about the process, starting with this handy article full of great tips to use.
