Visit any cosmetics retailer and you will see a vast array of products and brands on display. From lipsticks and blushers to powders,potions and lotions; the choice is almost endless.
Cosmetics are defined by the FDA as "articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body...for cleansing, beautifying, promoting attractiveness, or altering the appearance" [FD&C Act, sec. 201(i)].”
Cosmetic products are often sold at premium prices so it is paramount that the consumer feels they are getting good value for money. Besides the often high-profile advertising and displays used in the marketing of cosmetics, the one thing that really sets cosmetic products apart from each other is the product label. Often high gloss materials, embossing effects and bold colours with simple graphics are incorporated into the label to enhance the containers appearance.
You may see some product labels with the wording “For professional Use Only” written on them. These products are intended for use exclusively by professionals such as hairdressers, beauty salons or beauticians who are trained in ensuring the products are used in the correct and safe manner.
From a manufacturing point-of-view cosmetic labels must not only look attractive but must also fulfil a number of legal obligations by the manufacturer. The following factors need to be taken into account:
- Product name and description
- List of ingredients
- User instruction/ application guidelines
- (UK) The Department of Weights and Measures requires the actual weight of the cosmetic product both in standard and metric to be disclosed on the label.
- Company contact details
Furthermore, the materials must also be able to be applied quickly and accurately onto often very small containers without slowing down the process with a flawless finished product being the desired result. In recent times there has been increasing pressure on the manufacturer to reduce unnecessary outer packaging and source more sustainable materials.
A carton and loose leaflet offers protection to the product and can enhance the overall appeal and value of the product. However, there are times when the addition of costly outer packaging is unnecessary so care must be taken to ensure the label gets the message across.Often there simply isn’t enough space to include all of the necessary product and user information within the confines of the label.Often a small piece of information must be added to a product in a number of languages.
One solution is to incorporate a leaflet label onto the cosmetic product. By combining a self-adhesive label with a printed and folded leaflet, almost unlimited pages of copy may be included within the confines of the primary label.
Fix-a-Form® leaflet labels have appeared on countless beauty and cosmetic products across the globe either in place of the primary label or often in addition. Originators of the concept, Fix-a-Form International operates via the globe’s largest network of leaflet label printing partners ensuring supply in over 50 territories worldwide. Available in a variety of formats, shapes and sizes leaflet labels may be supplied in single or full colour. Twin-Form™ leaflet labels provide a single base layer with two additional pages in leaflet format whilst more extensive leaflet or booklet formats can provide as many as 48 or more pages.
To find out how Fix-a-Form® leaflet labels can help enhance your cosmetic products visit www.fix-a-form.com or email enquiries@fix-a-form.comfor further details.
