In the competitive world of advertising, it’s always a must to come up with new concepts and ideas to appeal to the masses. Advertising agencies need help from various tools and channels of communication as they can. And this is where telemarketing can be of valuable help to advertisers.
In a developing and diverse market like in Malaysia, there are many aspects which would create an impact on how an advertiser sells their product, which can control the extent of standardization an international firm may embark on. These aspects involve various limitations on the kind of media used, government restrictions, social groups, advertising images, and most especially, the competence to endorse certain products and services.
A variety of media in Malaysia can be utilized as a channel to communicate a business organization’s advertising message, like radio, TV, newspapers, magazines and now, the Internet. Choosing the proper medium can be very vital for any marketing program. Nevertheless, in some markets such as the new media like the World Wide Web or even cable TV, may not be adequately developed. That’s why advertising agencies need the aid of telemarketing.
For example, telemarketing can aid in selling advertising space. If you have a space to sell, for sure you can’t depend on people coming to you that easily. You need a mighty team of keen telemarketers which can directly promote your space to the right individuals who need to advertise. This advantage of telemarketing in advertising goes beyond than simply cold calling; it is in fact creating a campaign in order to target those businesses and people which can capitalize most from the opportunity to utilize your advertising space. A team of professional telemarketers can target prospective clients and successfully contact tons of likely clients, speeding up your chances of generating various new businesses.
Though it is possible for advertising companies to generate their advertising campaign through their in house staff, finding lead generation solutions for both direct response and brand marketing programs will make it more convenient and hassle-free when outsourced to qualified BPO companies or call centers. Despite the fact that standards for qualified advertising sales leads are not always similar with each and every advertising firm, it’s always important for ad agencies to look for a call center who are able to find an appropriate solution for each of their clients.
When looking for a b2b telemarketing firm, also find for the company which advertising program’s lead generation campaign allows advertisers and publishers to generate more profit by contacting decision makers from the targeted sectors, qualifying them, and then sending them to their clients’ outside sales team for closing of the sale. Not only that—it’s also helpful to look b2b companies which produce high quality advertising leads for those ad agencies and firms primarily specializing on planning, conceptualizing, creating, and operating advertising and other types of promotional campaigns for their clients’ products and services.
Find a telemarketing lead generation service which also offers leverage to online and offline advertising campaigns which involves sales promotion, event marketing, display advertising, and media planning and buying.
