Valentine's Day may be viewed with cynicism by those who believe the occasion to be nothing more than a fabrication of the greetings card industry, but for many couples this special day offers the perfect chance to show how much their partner means to them, as well as giving single people the opportunity and confidence to let people they admire know how they feel.

Going away for the occasion or on the nearest weekend can be the best way to escape the hassle and commitments of everyday life and enjoy your time with your partner, and no British city offers more for couples to get up to than its bustling capital. When visiting London's top tourist attractions, theatres, restaurants and other sites on Valentine's Day, you're bound to see the Valentine spirit everywhere you look, with many locations offering exclusive packages for the occasion.

This extends to major attractions like the London Eye - Britain's most visited paid-for tourist attraction - which offers champagne and canapés for couples taking the ride and looking out over London's eye-catching landmarks. Hiring your own private capsule is more expensive than joining other people on a group trip, but could be worth it for a memorable experience.

Many London hotels also offer Valentine's packages for guests staying during the occasion, and may even offer combined packages including tickets to theatre shows or other activities at discounted prices, so your Valentine's break won't break the bank. London's most popular hotels with the most scenic views are likely to sell out over the Valentine's weekend, so it's always a good idea to book in advance and secure your room or suite.

Restaurants are always eager to make the most of Valentine's Day too, and you won't be able to pass any of London's most fashionable restaurants without seeing their Valentine's specials advertised outside. You could find some great deals by shopping around before making your decision, and you might also want to consider alternative ways of dining, such as taking a boat trip.

London offers a staggering array of activities for people of all tastes and interests at all times of the year, so if you and your partner have shared passions, there's no reason your Valentine's break has to be all about flowers and candles. London's West End theatre shows are famous around the world and can be just the thing to round off an evening after dining out, with some of the UK's most acclaimed museums and galleries also being located in the vicinity.

Fiona Roy writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.