When it comes to website design techniques, there are few that are more important than optimizing your website to be ranked in the search engines. It is nice to have a website that has an excellent theme, great graphics, and an appearance that people won't soon forget. But the problem is if people never arrive at your website, they won't have anything to actually remember. Even worse, you will not make any sales if you don't have any visitors. As a result of this need for visitors to your website, you need to use web design techniques that can help you make more money. In this article, we will present a couple different ways for you to improve your overall ranking in the search engines using web design techniques that actually will make your site look much better, and help you start earning more money through additional sales.
If you decide to design your website on your own, this is probably one of the best choices that you can make. When people design a website that is not theirs, they will try much too hard to make it look exceptional and extravagant. If you are paying them money to do this, they are motivated to make it look the best it can be because they don't want you to be dissatisfied. What you need to consider when designing your own website is that the simpler it looks, the more credible it actually becomes. Flashy banners and full-color backgrounds are simply going to cause people to leave early. What you want is a simple website that is designed in a way that will motivate people to stay, and also help you improve in your search engine rankings.
The best way to do this is to use WordPress. There are many themes that are available, some of which have very fast loading times. They are designed to be streamlined, and also appear very simplistic and elegant, an appearance that you want to achieve. Fortunately, this is very easy to accomplish on your own. WordPress is a free program that you can install in a matter of seconds, and adding themes to your blog is not only easy, but in most cases it is free. By using this strategy, you can handle both the issue of poor ranking and poor appearance by utilizing themes for your WP blog that will help you in both areas.
The second thing you need to consider is the overall design. Again, WordPress blogs allow you to add one or two columns to your website. Most people use a right column to display their links and images. It is also possible to add two columns, giving your website a very unique appearance. If you are selling something, and you need a sales page, you can remove both columns and simply have the main blog in the center. The functionality and variety that is offered by WP Themes will actually make you seem like an expert at web design, and also help you make more sales as more people are able to find you as you rise in the SERPS everyday.