Internet Marketing Links - The Good The Bad And The Ugly


If you've been online for some time, learning either how to make an income online or how to promote your business online, then you've probably heard about Internet marketing links and their value. Backlinks add value to your site in the eyes of search engines and also help to generate traffic. Sadly, not all links are created equal and some have more power than others.

Internet marketing links influence PageRank of your site and various types of links have different effects. For example, incoming links from other sites to increase the relevance of your site in the eyes of search engines, while internal links allow search engine spiders to find other pages on your site.

The greatest value for your own website is in inbound links (backlinks) and there are several ways you can get these internet marketing links.

1. Ask for links. This is one of the most direct ways to get a link but it can also be one of the most difficult. Essentially, you need to contact other site owners to request a link back to your site. Just remember that the relevance of the site linking to yours is important. The higher the relevance (more similar the niche) the higher the value of the link. The less relevant the website is to your subject the lower the power of the link, but it is still more valuable than to have no links at all.

2 Write articles. This is probably the most popular method of getting internet marketing links, and involves writing content on same or similar topics to what your site is about. This is then submitted to article directories and other relevant websites in the form of guest posts. This is a valuable strategy because it not only provides links, but can also drive traffic if the content is useful and people want to learn more about your website.

3 Press releases are a great way to get promotion, both for linking purposes and also driving traffic. The advantage of press releases is that they have a decent chance of getting picked up by various publications, both online and even offline, increasing your exposure hugely. And its all free.

4. PPC and paid links. Another way to get backlinks is through pay per click advertising campaigns or paid links. A pay-per-click campaign usually involves bidding for a keyword with the major search engines and you pay only when someone clicks on your link to access your site. Paid links can also come from other sites and blogs.

5. Affiliate programs are another great way to increase PageRank through internet marketing links, and a great source of traffic and sales. Having an affiliate program means that, for a percentage of a sale, other marketers will promote your product or website on their own sites. This is an excellent way to increase sales and exposure.

These are a few of the methods you can use to get good, relevant backlinks to support your internet marketing that will help increase your search engine rankings.