So, you’re on the edge of starting an email marketing strategy but are completely overwhelmed by the software choices out there. Which is the best? Which is the best for you? We’re here to help and wa...

  Criteria #1: Deliverability Rate Perhaps the most critical aspect of autoresponder software to consider is the rate of deliverability. Without this, the software is practically useless. If, say, a l...

  Truly, what are the benefits of free email marketing software? What type of business is it right for? And, without any ado, what is the final judgment on free email marketing software? As you’ve rea...

  Marketing by email is a very lucrative and exceptionally efficient strategy. Email marketing is one of the top tactics available to businesses today with an incredibly high conversion and customer l...

  For those who are lovers of language (glossophiliacs), this article is really about writing captivating email content that is both intriguing and financially effective. With email marketing nearing ...

Even before we delve into creating a catchy, astonishing and zingy email, is to understand the importance of doing so. Without a catchy, creative email you’re not going to convert your emails to sales...

  For those who watch marketing trends, insiders are predicting a massive jump into SMS by all sizes and types of companies for 2011. Because of this, navigating the SMS waters to find which company i...

  If you’re not already gauging your customers then you’re missing a plethora of valuable information about not only your products but also their experiences with your business. Learning directly from...

  As the world’s second most popular social networking site, Twitter is a marketers’ dream. However, some people still see Twitter as a teenager’s platform to share what they had for lunch and what th...

  Seriously, above data analysis of email marketing campaigns, is to build a strong email list. Sure, as a marketer, you’re interested in converting promotional emails (or just general emails) into sa...

  As we’ve covered in Part 1 of our series, in Part 2, we’re really getting into the nitty-gritty about how to figure out what software is the best for your needs. As always, we include best practices...