If there is one quality that can ruin your relationship with prospects, one that can keep you from earning good B2B leads in Australia, then it has to be the lack of trust. Indeed, when prospects do not trust you, they will not do business with you. It is a great detriment since---especially if your mode of communication is telemarketing---trust is the main ingredient in building rapport. And do not forget that rapport is essential before you can turn prospects into sales leads. And there are plenty of ways for you to lose that trust. The question here is this: how on earth can you end up ruining your work? Can you avoid it?

1. Use of jargon – some businesses are highly technical in nature, often using jargon that best describe a concept, but may sound utter nonsense for the regular listener. Your telemarketing team should refrain from using it. The aim here is to be understood, so simplify the words. Your lead generation program will function much better this way.

2. Lengthy (and wordy) contracts – legal documents tend to be highly detailed, containing stuff lawyers will love. Still, if you want to earn the trust of your prospects, you have to show them a document that is clear and simple enough for them to digest. Not giving them any opportunity to understand it will only result in them becoming suspicious of your goals.

3. Using insider terms and jokes (especially in front of prospects) – who likes to talk to sales representatives who talk to their colleagues in terms that only they know about? That can be irritating, right? This gives you more reason not to do business with them. It goes the same with your business transactions. As much as possible, you should refrain from this practice.

4. Painting complex scenarios – you want to give your clients the most accurate picture of what your product or service can do. In this case, you create a scenario that will incorporate all things that you feel is necessary. You think you have succeeded? Wait until the prospect tells you ‘I do not really get what you mean’. Go for a simple scene. If there are different uses, then give different scenes. That will do the trick in getting business leads.

5. Being the devil’s advocate – you are practically trying to sell your company’s offer to prospects, and in a poor way at that. You want your prospects to trust you, but if all you do is tell them that all the solutions they need only come from you, then you should consider changing work. Being contradicted in every possible way is a sure fire way to annoy your prospects.

So, how do you make the necessary changes in your marketing style in Australia? There is only one word that matter here: trust. You just need to gain their trust in you. You should show them that you are a person who speaks their language, who can articulate words and ideas clearly and simply, as well as showing them a genuine concern for the improvement of their business.

Maegan Anderson works as a professional consultant. She helps businesses in AU increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com.au/